io is was founded in 2013 by two advertising technology executives to improve the efficiency with which app developers monetize their apps。 The CEO Stephen Caffrey was employee number 1 at Facebook PMD Company Adquant which was acquired by Kenshoo in 2014。 CTO Gidi Bloch was Group Manager of Technology for Matomy Media Group (MTMY: LDN) App developers use our advertising mediation tools to increase the amount of ad revenues they generate per impression and reduce the number of ad network SDK they need to integrate。 Advertisers benefit from direct in-app traffic (interstitial banner/ video) that drives deep user engagement and purchases。