B2B Marketing Manager

岗位描述

We are seeking a dynamic and results-driven B2B Marketing Manager/Senior Manager to join our high-performing team based in Shanghai. This role is crucial in driving our B2B acquisition strategy and ensuring seamless execution of marketing initiatives aligned with Payoneer's business goals. The ideal candidate will have a proven track record in B2B marketing, strong project management skills, and a deep understanding of cross-border business and FinTech domain. Key responsibilities: --Acquisition Strategy & Execution: • Develop and implement a comprehensive B2B acquisition marketing strategy aligned with Payoneer's business objectives. • Execute and continuously optimize B2B acquisition campaigns to drive engagement and conversions for Payoneer's suite of solutions. • Support sales teams through lead generation and nurturing using marketing automation tools and strategies. • Maintain a robust marketing campaign calendar, ensuring timely execution and alignment across field and digital marketing initiatives. • Leverage digital channels (email, social media, paid ads, content marketing, WeCom, etc.) to engage prospects and drive conversions. • Define target audiences, campaign structures, content topics, and tactics to align with Payoneer's brand and growth objectives. • Track and manage campaign milestones, deadlines, and resources effectively. • Collaborate with internal teams (sales, product, content) to align on campaign goals and schedules. --Performance Optimization & ROI Improvement: • Regularly analyze campaign performance using data-driven insights to adjust strategies for maximum impact. • Optimize Customer Acquisition Cost (CAC) and ensure campaigns drive profitable growth. • Set measurable objectives, track key performance indicators (KPIs), and report on campaign outcomes. • Provide regular updates to leadership and stakeholders with performance insights and recommendations for improvement.