Agenda

• 4:00 PM – 4:10 PM| Opening Keynote:North American Retail & Brand Trends – Insights for Chinese Brands Going Global
• 4:10 PM – 4:25 PM| Keynote Speech:Featured Address by a CTA Board Member
• 4:25 PM – 4:40 PM| Keynote:How Chinese Brands Can Expand Across Multiple Channels in North America
• 4:40 PM – 5:00 PM| Keynote:Success Beyond Amazon – Exploring Additional Opportunities
• 5:00 PM – 5:20 PM| Roundtable:Practical Strategies for North American Brand Success
• 5:20 PM – 5:40 PM| Keynote:Adapting Chinese Brand Marketing for the U.S. Market
• 5:40 PM – 6:10 PM| Roundtable:Best Practices for Expanding Channels in North America
• 6:15 PM – 7:00 PM|Smart Living Showcase & Matchmaking
• 7:00 PM – 8:30 PM|After Party: Chinese Brands Go Global Night