CES 2027 品牌全球传播闭门沙龙

在新一届 CES 到来之前，Essence Lab与MIA&CO.  将邀请 ShowStoppers 合伙人 Dave Leon 举办一场小范围、定向邀请的闭门分享交流会。

活动将邀请科技企业及消费品牌团队参与，围绕 ShowStoppers、CES 参与经验、国际媒体沟通及海外 PR 等话题，交流一手经验与实际案例。

Key Topics｜分享及讨论内容

1. ShowStoppers & CES Experience

ShowStoppers 与 CES 参与经验

* How companies can prepare for and make the most of ShowStoppers
* Common mistakes and lessons from previous events
* How media-focused events differ from traditional trade show participation
* 企业如何准备并充分利用 ShowStoppers
* 往届参与企业的常见问题及经验
* 媒体活动与传统展会参与方式的区别

2. Success Stories & Best Practices

往年案例与实践经验

* Successful cases from previous ShowStoppers events
* What successful brands and products did differently
* Practical lessons companies can apply to future events
* 往届值得参考的品牌及产品案例
* 获得良好媒体反馈的品牌有哪些共性
* 企业可以借鉴的实际经验

3. Working with International Media

国际媒体沟通经验与技巧

* How to approach and communicate with international journalists
* How to introduce a product effectively in a short interaction
* Common mistakes brands make when engaging with international media
* 如何与国际媒体记者建立有效沟通
* 如何在有限时间内清晰介绍产品
* 品牌与海外媒体沟通时常见的问题

4. What Makes a Product Newsworthy?

什么样的产品更容易获得媒体关注？

* What international technology media are looking for
* How journalists evaluate new products and companies
* What helps a product stand out during major events such as CES
* 国际科技媒体通常关注什么
* 媒体如何判断一个新产品或企业是否值得报道
* 在 CES 等大型科技活动期间，什么因素能够帮助产品脱颖而出

5. Before & After the Event

如何做好活动前后的媒体工作

* How companies should prepare before a media event
* How to follow up effectively with journalists
* How to turn initial media exposure into longer-term relationships
* 企业在媒体活动前应该做好哪些准备
* 活动结束后如何有效跟进媒体
* 如何将一次媒体接触延伸为更长期的关系