因公众号平台更改了推送规则，如果不想错过海外企业背景调查的优质内容，记得“点赞”“转发”和“在看”哦
随着2024年接近尾声，欧美国家一年一度的大节——圣诞节，即将到来！
作为西方数一数二的盛大节日，起初，圣诞节只是为了纪念“耶稣诞辰”而设立，但随着全球化发展愈演愈烈，现阶段，已成为不少国家传达美好，共许未来的象征！
而对于我们外贸人来说，除了温馨的节日寓意外，圣诞节更是一次拉近自身与客户关系，提升品牌形象的宝贵商机！如果可以在节日期间通过精心策划的布局与客户加深情感关系，就能在后续的业务洽谈中有效提升订单的成交概率！
那么，目标已经确定，在圣诞节前夕，我们还需关注：
1.如何让圣诞祝福效果最大化？
2.是否应该给客户送出礼物？
3.如何送出有温度的圣诞祝福？
这些典型问题的答案，小编将在本篇文章中与大家一同探讨~
想要通过圣诞祝福邮件拉近与客户的距离，发送时机与对象至关重要。
外贸人及企业应密切关注各国的圣诞活动节奏，并使用格兰德查全球的背调功能，利用对方的邮箱、网址等渠道挖掘出对方关键联系人，通过向其发送祝福邮件，达到自身展示品牌实力、提升后续订单洽谈成功概率的目的。（关键联系人，往往有更高的采购话语权）
这里，假设客户的企业网站是audencia.com，我们使用网站背调进行搜索后能发现，除了基本信息外，工具还给我们匹配了该网站的关联企业及联系人信息，其中关联企业有17个，涵盖行业标准、成立时间、注册编号等要素。
下方有该网站关联的邮箱，同时，工具给我们标注出了拥有者名称、职位，职位以及企业信息，大家可以记录下来以备不时之需。
继续向下，就能看到我们的查询目标——关键联系人，工具为我们提供了其本身的基本资料、社媒情况与联系信息，我们可以通过合适的渠道对其发出圣诞祝福并展示自身品牌实力，快速提升双方情感关系。
上述图片可知，背调后，我们也可以一并获得关键联系人的领英信息，而想要在工作中快速挖掘客户，领英也是一个重要的渠道！
对此，为助力广大外贸人在来年的获客之路效率满满，格兰德查全球即将上新——领英获客功能！大家敬请期待！！！
PS.一般来说，圣诞节前一周（也就是现在）发送祝福邮件比较合适，在营造氛围的同时也能保证客户有时间查看邮件。（底部有圣诞节贺卡和祝福模板）
每年圣诞节，给不给客户送礼这个话题总会成为外贸人的讨论热点。
小编发现不少行业大牛对此的建议是：礼物该送就送，注意一些如文化差异、本国特色、价格适中等细节就好。
的确，节假日送礼，更多是为了表达心意，现代的国际商业环境讲究一个“礼轻情意重”。外贸人选择礼物时，尽量体现出其本身的中国特色，不要太贵重，也不要太脆弱，保证客户在完整收到时不会产生过多联想即可。
PS.如果自身企业生产可用作于圣诞节礼物的产品，就可以直接把其包装一下给客户送去，即能拉近距离，又能推广产品，一举两得。
很多人认为圣诞祝福通过邮件发送效果最好，实则不然。
想要让客户对我们的祝福“眼前一亮”，我们还可以将重点放在如WhatsApp、Youtobe、Instagram和LinkedIn这类社交媒体上，比如：
（1）通过WhatsApp这类即时聊天工具对客户作出问候；
（2）录制一段祝福视频借助Youtobe展现给客户；
（3）在Instagram与LinkedIn上配合图文发布祝福动态.....
上述这些方式方法，我们可以根据自身的实际情况选择使用，使用的时候一定记住这么做的目的，即通过祝福加深客户对我们与品牌的印象。
这里，小编也为大家整理了一套适合用于圣诞节祝福的贺卡，同时也准备了word版和pdf版，外贸人可以自行修改使用！
PS.想要获取祝福贺卡的朋友请进群添加客服或是官网添加客服领取！
www.x315.cn（复制链接打开即可访问官网）
最后，跟大家分享一些比较优质的圣诞节祝福邮件模板，大家修改一下便可使用！
We know each other for 3 months, you are very professional, which impress me a lot.Thank you for your trust, we will give you best support in the next year.
May your Christmas be full of love, laughter, and goodwill. And may the new year bring peace and joy! Have a Merry Christmas.
We know each other on May 5th in the year 2022, and until now it's 1 years and 7 months, time flies!
I still keep all the photoes we have, attached are all our beutiful memory.
We are lucky that god bring you to us, and you bring us a lot of inspiration not only on product development, but also on customer-service, we are very grateful and impressed a lot. Next year we will continue to give you our best support.
Please pass my best regargds to xx and xx. May your Christmas be full of love, laughter, and goodwill. And may the new year bring peace and joy!
Merry Christmas & Happy New Year!
Merry Christmas and happy New Year!
The Christmas and New Year holiday is coming near once again. We would like to extend our warm wishes for the upcoming holiday season and would like to wish you and your family a Merry Christmas and a prosperous New Year.
May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.
It’s my honor to contact with you before, and my duty is to give you our best products and excellent service.Hope the next year is a prosperous and harvest year for both of us! Last but not least, once you have any inquiry about ****（products）in the following days, hope you could feel free to contact with us, which is much appreciated.
I am writing this mail to wish you and all your employees a wonderful Christmas Season and A Happy New Year!
Christmas is a time for sharing the love and other wonderful things, and I am sharing my love with you this Christmas. I know that we have come a long way since we started our business. The best time to meet our friends, customer and business associates is this Christmas Season. I would also like to use this opportunity to thank you profusely for the wonderful partnership that we have.
Although there are so many ups and downs in this year, we cling to our determination to overcome them and indeed succeed against the troubles.
The best wishes to you and your family.
Hi ................... 【客户名字】
By the name of our company...........【公司名字】, we wish you and your family Merry Christmas AND Happy New Year 2024 ）. it was our honor to serve you in 2023 ，fully hope you was satisfied with our services，quality and prices. Are you?
Please don't hesitate to inform us if there was any problem with 2023 orders.
NOW，We are developing more and more designs for the new year ，and we will have more nice offers & promotions for the newest designs. Trust you will like them so much.
Once again (Merry Christmas and HAPPY NEW YEAR 2024)
Happy Christmas and new year!
Many thanks for your contiguous supports in the past years, we wish both business snowballing in the coming years.
May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.
Last but not least, once you have any inquiry about products in the following days, hope you could feel free to contact with us, which is much appreciated.
Merry Christmas and happy New Year!
The Christmas and New Year holiday is coming near once again. We would like to extend our warm wishes for the upcoming holiday season and would like to wish you and your family a Merry Christmas and a prosperous New Year.
May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.
It’s my honor to contact with you before, and my duty is to give you our best products and excellent service.Hope the next year is a prosperous and harvest year for both of us! Last but not least, once you have any inquiry about ****（products）in the following days, hope you could feel free to contact with us, which is much appreciated.
