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外贸基操篇：《展会接待英语表达》

中道外贸笔记

2023-05-05

161

导读：《展会接待英语表达》，是基操哦，多读多诵~

展会接待英语表达实用指南

掌握关键表达，提高展会接待效率

以下内容经过系统整理，帮助外贸从业者更好地应对展会交流场景：

一、开场招呼与引导

1. "How are you doing? Welcome to our booth. Come in and take a look, please." —— 亲切问候并邀请入内。

2. "Morning, Sir. May I show you around?" —— 主动提出带领参观。

3. "My name is XXX, the sales representative. Call me if you need any assistance." —— 自我介绍并表明服务意愿。

4. "Here is my business card, may I have yours?" —— 提交换取名片。

二、打开话题

1. "Hi Sir/Madam, we produce XXX, come in for a quick look." —— 简洁介绍公司主营产品。

2. "What are you looking for at the show?" —— 询问客户需求以做针对性介绍。

3. "Would you like me to give you a quick overview of what we offer?" —— 提供产品简介。

4. "Please take a look at some of our brochures." —— 引导客户查看宣传资料。

5. "This product is very hot; it's performing well in your region." —— 结合区域成功案例引发共鸣。

三、正式会谈沟通技巧

1. "Our company specializes in..., and we can provide a full range of..." —— 展示企业专业度和产品线。

2. "Would you like to see a demo?" —— 主动提供产品演示。

3. "Are there any features you don't see here that you would be interested in?" —— 了解客户潜在需求。

4. "I can assure you the prices we offer you are very favorable." —— 增强客户信任。

5. "Could I ask for your opinion on something?" —— 邀请客户反馈意见。

6. "Is there anything else you want to bring up for discussion?" —— 开放式结束语促进进一步交流。

四、突发情况应对用语

1. "Excuse me a moment. I'll be right back." —— 礼貌离开片刻。

2. "Sorry to keep you waiting." —— 对客户的等待表示歉意。

3. "I beg your pardon?" —— 请求对方重复所说内容。

五、促成后续联系的收尾语

1. "You can also visit our website or email us for more information." —— 提供更多信息获取渠道。

2. "May I also have your contact details, please?" —— 索取联系方式以便跟进。

3. "It's a pleasure to meet you. Thanks for stopping by our booth!" —— 表达对客户来访的感谢。

4. "Please reconsider our offer. Hope to get your feedback soon." —— 强调希望客户考虑合作。

5. "Welcome to China and visit our company anytime." —— 发出友好邀请，增强关系。

6. "This is a small gift for you." —— 赠送小礼品提升好感度。

展会接待常用英语口语指南

涵盖寒暄、介绍、招待及洽谈实用表达

一、初步交流

您是否介意我添加您的联系方式？我可以把相关照片发给您。

1、日常寒暄

Good morning/afternoon/evening. May I help you?
Nice to meet you. It’s a great honor to meet you.
Welcome to China. We really wish you'll have a pleasant stay here.
Is this your first visit to China? Do you have much trouble with jet lag?

2、机场接客

Excuse me, are you Mr. Wilson from the International Trading Corporation?
May name is Andy. I’m from Anhui E-fashion. I’m here to meet you.
We have a car waiting over there. Did you have a nice trip?
Do you need to get back your baggage? Is there anything you would like to do before we go to the hotel?

3、相互介绍

Let me introduce myself. My name is Andy, an international salesman.
I would like to introduce Mark Sheller, our Marketing Department Manager.
Here is my business card. May I have yours?
Sorry, I can’t recall your name. Could you tell me how to pronounce it again?

4、随口闲谈

Is this your first time in China? Do you travel here often on business?
What kind of Chinese food do you like? What is most interesting to you here?
What is your line of business? What do you like to do in your spare time?

5、确认话意

Could you say that again, please? Speak a little more slowly?
You mean… is that right? Do you mean...?
Excuse me for interrupting you.

6、社交招待

Would you like a glass of water? How about a cup of Chinese tea or Coke?
I would like to invite you for lunch today. It is my treat—you are my guest.
Excuse me. I’ll be right back.

7、告别用语

Wish you a very pleasant journey home. Have a good trip!
Thank you very much for everything. It’s a pity you’re leaving so soon.
I’m looking forward to seeing you again next time.

8、约会用语

May I make an appointment? Let’s fix the time and place of our meeting.
Can we make it Monday afternoon? That would suit me better.
We'll leave some evenings free if it's all right with you.

9、客户询问

Could I have some information about your scope of business?
Would you tell me the main items you export?
May I have a look at your catalog? Can we see some samples?

10、回答询问

This is our catalog. Please have a look at what might interest you.
Our product is competitive in the global market and has been well received abroad.
It is patented, lightweight, and designed with local cultural features.
We operate on the principle of “honoring contracts and keeping promises.”

品质保障与客户沟通全流程英文表达指南

品质相关核心表达

企业通过严格的品控体系确保产品始终具备最优质量，强调“以质取胜”是核心竞争力。优质产品不仅材料上乘、设计时尚、工艺精湛，且能在市场中保持领先地位。在价格与品质之间，优先保障品质，即便价格稍高也能被接受。

客户沟通全流程实用语句

询价阶段：
客户常用询问方式包括：“请告知贵方的价格？”、“价目表中的报价是否为实盘？”以及“此产品的价格如何？”等，体现其对商品价格的关注。

报价策略：
卖方可提供价目表，并明确指出报价多以FOB为基础，所有价格需以最终确认为准。针对有意向客户，可引导其说明具体规格、数量及包装需求以便快速报盘。

还价处理：
买方常尝试压低价格，如要求降价10%、以类似低价产品作为比价依据。此时应理性评估，判断是否接受还价或寻求折中方案。

拒绝还价话术：
若无法降价，应使用如“该报价已是最低价”、“我们已报出最优价格”、“这是我们的底线价格”等专业回应，同时表达对合作的重视。

接受还价情形：
当可给予折扣时，可根据订单规模适度让利，例如“为促成交易，我们愿意将价格降低5%”，或基于良好合作关系提供3%优惠。

订货数量沟通：
买卖双方需就最小订购量、交期、运输方式等进行明确交流。常见问句包括“贵方最少订购多少？”、“何时能确认订单？”等，旨在明确采购细节。

订单响应要点：
买方通常根据价格决定订单规模，例如“如降价5%，我们将订购1000套”；卖方也可根据订单量调整价格，鼓励客户扩大采购。

感谢订单回应：
对于客户下单应表示诚挚感谢，例如“非常感谢您订购100打衬衫，我们将准时履约”，并承诺按时交货以增强客户信任。

交期协商内容：
围绕最早交货时间、运输方式、延迟责任等展开沟通，常见问题如“能否在十月初前发货？”、“货物何时到达我港？”等，强调交付时间的重要性。

合同签署准备：
签约前需重申协议要点，确认合同条款无误后再行签署，建议双方就合同各条款达成充分理解与共识，确保履约顺畅。

外贸业务常用英语对话：付款与工厂参观

14、询问付款

01. Shall we discuss the terms of payment?
02. What is your regular practice about terms of payment?
03. What are your terms of payment?
04. How are we going to arrange payment?

05. We’d like you to pay us by L/C.
06. We always require L/C for our exports and we pay by L/C for our imports as well.
07. We insist on full payment.
08. We ask for a 30 percent down payment.
09. We expect payment in advance on first orders.

10. We hope you will accept D/P payments terms.
12. In view of this order of small quantity, we propose payment by D/P with collection through a bank so as to simplify the payment procedure.
13. Payment by L/C is the safest method, but rather complicated.

14. I’m sorry. We can’t accept D/P or D/A. We insist on payment by L/C.
15. I’m afraid we must insist on our usual payment terms.

16. “Payment by installments” is not the usual practice in world trade.
17. It is difficult for us to accept your suggestion.

18. In view of our long friendly relations and the efforts you have made in pushing the sales, we agree to change the terms of payment from L/C at sight to D/P at sight; however, this should not be taken as a precedent.
19. I have no alternative but to accept your terms of payment.

20. When should we open the L/C?
21. Your L/C must reach us 30 days before the date of delivery so as to enable us to make all necessary arrangements.
22. How long should our L/C be valid?
23. The L/C should be valid 30 days after the date of shipment.
24. Could you tell me what documents you’ll provide?
25. Together with the draft, we’ll also send you a full set of bill of lading, an invoice, and an insurance policy, a certificate of origin and a certificate of inspection. I suppose that is all.
26. In what currency will payment be made?
27. We usually do business in U.S dollars as world prices are often dollar based.

15、参观工厂

01. You’ll understand our products better if you visit the factory.

02. I wonder if you could arrange a visit to the factory.
03. Let me know when you are free. We will arrange the tour for you.
04. I would be pleased to accompany you to the workshops.
05. We will drive you to our plant, which is about thirty minutes from here.
06. Can I have a brochure of your factory?
07. Here is the product shop; shall we start with the assembly line?
08. All products have to go through five checks during the manufacturing process.
09. The production method has been improved by introducing advanced technologies.
10. It is a pleasure to show our factory to our friends, what is your general impression?
11. It is nice to meet you. Welcome to our factory.
12. Shall we rest a while and have a cup of tea before going around?
13. I would like to look over the manufacturing process. How many workshops are there in the factory?
14. Some accessories are made by our associates specializing in these fields.
15. It is very kind of you to say so. My associate and I would be interested in visiting your factory.
16. We believe that quality is the soul of an enterprise.
17. Would it be possible for me to have a closer look at your samples?