外贸邮件基础表达指南
销售准备与专业沟通的关键
成功的销售不仅仅依赖技巧，更重要的是充分的准备。这包括对客户的需求、兴趣和疑虑进行深入了解，并根据客户特点制定相应策略。
著名管理学家曾仕强教授曾指出：“销售不是单纯的技巧问题，而是准备问题！”只有提前做好充足准备，才能灵活应对各类情况，赢得客户的信任和订单，从而提高销售业绩。
《外贸邮件专业基础表达》
一、开场招呼
- I hope you had a good weekend.
- I hope all is well.
- Hope this email finds you well.（谨以此向您致以问候）
- How have you been doing, my friend?
- Wishing you have the most fine day there~
二、开场寒暄
- Thank you for bringing this matter to my attention.（谢谢你告诉我这件事）
- It was a pleasure meeting you in Shanghai last month.（上个月在上海见到您很高兴）
- I just read your email about...（我刚刚阅读了您关于...的来信）
- Thanks for your quick reply.（感谢您的迅速回复）
三、赞美客户
- You are very professional!（你非常专业）
- You did a good job!（你干得非常好）
- I'm happy to have a possible chance to do business with your company, which is large-scale and led by a sincere and professional person. （能有机会与贵公司合作是我们的荣幸）
- Your passion and energy at work impress me a lot. （您对工作的热情令我印象深刻）
商务英语邮件常用表达合集
社交寒暄
17. I saw the pic you posted on Facebook. You must be into hiking and jogging—no wonder you’re in such great shape.
18. That lipstick color looks amazing on you.
19. As a saleswoman, I've met many successful people, but few as impressive as you—you're like the guiding star among the rest.
20. With your demanding career, how do you manage to be such a wonderful father? I'd love to know how you balance work and family life.
21. Whenever I face difficulties, your advice always gives me guidance and strength—it's heartwarming even during tough times.
22. It doesn’t surprise me that you lead such a big company. Your leadership, professionalism, sense of responsibility, ambition, and creativity all speak volumes about your success.
23. Your suit fits so well, showing off your confident appearance. Clothes really reflect one’s attitude toward life. The indigo shade symbolizes calmness, depth, tolerance, and openness—traits that truly describe you.
切入主题
01. We are writing to inform / confirm / request / enquire about...
02. We’re pleased to announce / inform you that…
03. I recently heard about... and would like to learn more.
04. I’m reaching out for the following reason…
05. We’d like to invite you to our meeting scheduled on May 15th.
06. I'm contacting you regarding our last meeting / yesterday's presentation / next event.
07. I'm writing with regards to / concerning / in connection with...
08. I'm following up on our previous conversation.
09. This email is to update you on...
10. I’m getting in touch because…
11. Just a quick note to let you know…
12. This is a brief reminder about…
13. I wanted to keep you updated that…
14. This message is simply to let you know…
15. Hi, this is [Your Name] from [Your Company].
请求帮助
01. We’d appreciate it if you could kindly…
02. It would be helpful if you could provide us with…
03. I would greatly appreciate your prompt attention to this matter.
04. Could you please share with us…?
05. Please let me know what actions you plan to take.
06. Might I take a moment of your time, please? (Very formal)
07. I’m writing to ask / enquire / confirm / check / invite / update you on / request a favor…
08. Could you please assist us with…?
09. Can you kindly complete this form?
10. I’d be very thankful if you could help me with…
11. It would be much appreciated if you could send me / us…
12. I was wondering if you might be able to…
13. If possible, I’d like to get more information about…
14. Please see my main questions below.
15. I didn’t fully understand [something], could you please clarify?
16. I didn’t catch your point about [something], can you be more specific?
17. Could you repeat what you said about…?
18. Could you offer more details about…?
19. If you could shed some light on this topic, I’d really appreciate it.
20. Could you please explain [something] further?
21. Could you please specify when you expect this to be completed?
22. When can we expect to have this feature available?
23. Here are the detailed explanations on…
24. Could you please make clear what you'd like us to do about…?
25. If I understood you correctly, you’d like me to…
26. What exactly do you mean by [something]?
27. Could you explain the meaning behind [something]?
28. Please keep me updated / informed / involved.
29. I’d like to schedule a meeting on [date], if you're available then.
30. I’m free on [date], should that suit your availability.
31. Would you be available on [date]? Let me know and I'll send a calendar invite shortly.
32. Can you attend on [date]? If yes, I’ll proceed with booking.
提出帮助
01. Would you like us to assist with…?
02. We’re more than willing to support you in…
03. In other words, would you like us to…?
04. Please note that…
05. Quick reminder:…
06. Just a quick/friendly reminder that…
07. I'd like to update you that…
08. Just a heads-up.
09. Should you require any additional assistance, please don't hesitate to reach out.
10. Feel free to contact me if you need help.
11. For further details…
12. If you have any questions regarding…
13. Meanwhile, if you need more clarification, feel free to reach out.
14. If you need further/more information…
15. I know there’s a lot to process, so let me know if anything isn’t clear.
16. …please don’t hesitate to reach out to me.
17. …please feel free to get in touch.
18. …let me know if you need anything else.
19. Drop me an email anytime for updates or queries.
20. I hope you find this information helpful.
21. I hope things are clearer now.
22. I hope this has answered all your questions.
征询意见
01. Please let me know if this works for you.
02. What are your thoughts on this matter?
03. How do you feel about this?
04. Please share your opinion with me.
05. We just need your approval to proceed.
06. You have full approval to move forward!
07. He approved the idea, so you may start the project immediately.
表达歉意
01. Unfortunately, we cannot proceed with…
02. After careful consideration, we’ve decided not to…
03. Regrettably, we are unable to fulfill…
04. Please note that the goods ordered on [date] have not yet arrived.
05. Sorry for the late reply.
06. Apologies for the delay in responding.
07. I apologize for the late response.
08. Sorry for not replying sooner.
09. I’m sorry to hear about…
10. Please accept our sincere apologies for any inconvenience caused.
11. Unfortunately, there will be a delay.
12. Unfortunately, we cannot fulfill this request at this time.
13. I’m afraid it won't be possible to meet the requested timeline.
14. Unfortunately, I must inform you that…
15. I’m afraid we can’t accommodate that request.
16. We regret to inform you that…
17. I regret to inform you that due to unforeseen circumstances, we cannot proceed.
18. After review, we’ve made the decision (not) to…
外贸销售专业口语诵读手册：高效沟通实用表达汇编
一、婉拒与解释
19. Due to [reason], it won't be possible to...
20. It's against company policy to...
21. I tried my best, but...
22. Despite my best efforts, ...
23. I can't see how...
24. I'm sorry but it's out of my hands.
25. I'm afraid I won't be able to...
26. I'm sorry to tell you that...
27. Thank you for your understanding / for your patience.
28. Thanks again for your understanding / for your patience.
29. Once again, please accept our apologies for any inconvenience caused / for the inconvenience caused / for the delay / for the misunderstanding.
30. I hope this is okay with you.
31. I really hope we can find a solution soon.
32. I hope you can understand.
33. Sorry I couldn't be of more help.
34. I'm afraid I can't make it on [day]. How about..?
35. (Due to..) I'm afraid we need to reschedule / delay / postpone / put back / cancel / call off / move / rearrange our meeting.
36. We are sorry to inform you that the meeting scheduled for [day] will have to be rescheduled.
九、正向引导
01. Looking forward to hearing from you soon.
02. I look forward to hearing from you soon.
03. I look forward to seeing / meeting you.
04. Please let me know if this works / if you are available / if that sounds good / if you can / if you can help / if you need to reschedule...
05. Any feedback you can give me on this would be greatly / highly / much appreciated.
06. If you could have it ready by tomorrow / the end of next week, I would really appreciate it.
07. See you on Thursday / next week.
08. Please accept our thanks for the trouble you have taken.
09. We tender you our sincere thanks for your generous treatment of us in this affair.
10. We should be grateful for your trial order.
11. We should be grateful for your furnishing us details of your requirements.
12. We are greatly obliged for your bulk order just received.
13. If there is anything we can do to help you, we shall be more than pleased to do so.
14. We will spare no efforts in endeavoring to be of service to you.
15. Looking forward to your reply.
十、表达感恩
01. Please accept our thanks for the trouble you have taken.
有劳贵方，不胜感激。
02. We tender you our sincere thanks for your generous treatment of us in this affair.
对您在此事中的慷慨之举，我们深表感谢。
03. We should be grateful for your trial order.
如您试订货，我们将不胜感激。
04. We should be grateful for your furnishing us details of your requirements.
如果能收到您的具体需求，我们会非常开心。
05. We are greatly obliged for your bulk order just received.
收到贵方大宗订货，我们不胜感激。
06. If there is anything we can do to help you, we shall be more than pleased to do so.
贵公司若有所需求，我公司定尽力效劳。
07. We will spare no efforts in endeavoring to be of service to you.
我们将不遗余力的为您效劳。
08. Thanks for keeping me in the loop.
09. Thank you in advance.
10. Thank you for everything.
11. I would appreciate your help in this matter.
十一、致意结语
01. Yours sincerely / Yours truly / Sincerely
02. Thank you / Best wishes / Warm regards
03. All the best / Best of luck
04. All the best to you and yours.
05. All the blessings to you and yours.
07. Best regards,
08. All the best,
09. Best wishes,
10. Cheers,
11. Have a great weekend!
12. I hope you can understand.
13. Have a wonderful day!
外贸销售成长体系全景解析
系统化能力提升路径
三、《外贸基操篇》：
- 外贸新人入门：信自、信师、信理！
- 外贸人长时间用眼怎么破？
- 外贸人学习演讲的APP —— “TED”
- 外贸基操篇：《售后服务：品质报告表》
- 外贸基操篇：《外贸邮件专业基础表达》
- 外贸基操篇：《外贸销售专业口语诵读》
- 外贸销售篇：自我介绍话术？（深度解析）
- 外贸基操篇：《外贸提单》（全面解析）
- 外贸基操篇：《船务港口知识》（全面解析）
- 外贸基操篇：《国际贸易术语》（全面解析）
- 外贸基操篇：《外贸付款方式》（全面讲解）
- 外贸基操篇：《外贸1000个网站与工具汇总》
- 外贸基操篇：《外贸跟单全流程》（全面解析）
- 外贸基操篇：《外贸业务全流程》（全面解析）
- 外贸基操篇：《海运进出口全流程》（全面解析）
- 外贸人的专业价值：商品质检相关（英语基本功）
- 外贸基操之：邮件签名档优化案例（优化前后对比）
- 外贸人练嗓必备：中英文绕口令大全 （刻意练习）
- 外贸基操篇：《CI》《PL》《PI》（专业表格参考）
- 外贸基操篇：邮件写作如何自我精进？（四大工具）
- 外贸销售篇：《报价表》模版（深度拆解，全面解析）
- 外贸基操篇：《外贸钓鱼的防范和指导》（全面解析）
- 外贸必备专业价值系列3：产品介绍表达（FABE法则）
- 外贸销售篇：一份完整报价单应包含哪些部分和内容？
- 中道基操篇：《外贸专业电销诵读手册》（全面解析）
- 外贸思维篇：客户不回，不好意思跟进？（深度解析）
四、《话术生发篇》：
【妈妈再也不担心我的沟通和邮件了！
】
- 俄乌冲突，外贸人如何站队？
- "威尔-史密斯事件" —— 危机公关话术解析
- 中道智慧解构话术：外交部发言人: 华春莹哀悼 "安倍"
- 外贸销售技巧篇：《邮件公式五步曲》（深度解析）
- 外贸销售话术生发篇：《关键对话》思维导图
- 资源价值篇：客户转介绍2：话术篇（深度解析）
- 外贸基操：《促单话术四部曲》（深度解析）1/2
- 外贸基操：《促单话术四部曲》（深度解析）2/2
- 外贸销售强场景：如何提前催回尾款，并催客户返单？
- 让外贸销售失业还是救赎?（AI邮件 VS 人工邮件 1）
- 外贸话术篇：有说服客户付100%款项的邮件吗？（AI邮件 VS 手动邮件 2）
- 外贸销售跟进篇：客户订单搁置，如何跟进客户的订单？（AI邮件 VS 手动邮件 3）
五、《情商养成篇》：
【销售的本质就是：人情世故!
】
- 外贸人心理课：做一个感恩幸福又高情商的人
- 销售就是人情世故 —— "高情商"练习工作坊
- 销售高情商必备基础：《客户微表情+微动作》
- 外贸销售绝招之亲和力：说最温柔的话，干最狠的活！
- 中道思维：如何高情商催单？(实战案例，深度解析)
- 外贸跟单：给客户的"感谢信"如何优化？（深度解析）
- 外贸销售节日感恩篇1：人情祝愿表达！（深度解析）
- 外贸销售节日感恩篇2：节日营销思维！（深度解析）
- 外贸销售节日感恩篇3：《中外传统佳节知多少？》
- 外贸销售节日感恩篇4：《感恩邮件》（深度解析）
- 外贸销售理念篇：询问客户销售情况及返单意向？
- 《人情世故法：攻心为上》：外贸销售 PK，如何求助客户，促成订单？（深度解析）
六、《谈判策略篇》：
【销售就是：与人性博弈的艺术！
】
七、《外贸销售思维篇》：
【底层逻辑，智慧解析：道术结合！
】
- 外贸销售 —— 思维篇 (考核试卷)
- 销售最高效的学习方法：《费曼学习法》
- 外贸销售思维篇：《客户需求深度解析》
- 《如何"服务"好客户，避免流失？！》- 1
- 外贸业务强场景解析：经典的客户不回复？
- 外贸客户确认订单后不付款？-《流程推进法》
- 外贸销售技巧篇：《解除抗拒法》（深度解析）
- 外贸销售思维篇：《正向引导法》（深度解析）
- 外贸销售篇：《大客户画像分析》（深度解析）
- 外贸基操篇：售后话术邮件 + 思维篇（深度解析）
- 外贸销售篇：销售报完价后推进：《渐近认同法》
- 外贸销售跟进客户：《全维度跟进法》（深度解析）
- 资源价值篇：客户转介绍1：思维篇（深度解析）
- 资源价值篇：客户转介绍2：话术篇（深度解析）
- 资源价值篇：客户转介绍3：感恩请求篇（深度解析）
八、《外贸营销思维篇》：
【营销：让产品好卖，销售：把产品卖好！
】
九、《外贸销冠养成篇》：
【追求极致中道，做销售就要做个"狠人"！
】
十、《中道哲学心理篇》：
外贸人的哲学心理课：明心见性、共证菩提
针对当下中国近3亿精神障碍患者（包括1亿抑郁症和焦虑症患者）的严峻现实，中道哲学心理咨询篇致力于为外贸人提供深层次的心理成长路径。该系列课程超越传统心理学范畴，不流于表面的心灵鸡汤，而是直截了当地引导从业者实现自我认知与内在成长。
课程内容涵盖：
- 《证道歌》赏析与中道思维在心理层面的体现
- 见性诗句解读：善恶之辨与觉者幸福观
- 深度解析《中道慧眼识人篇》，提升职场洞察力
- 建立正确饮食认知，优化身心健康
- 《易经》经典智慧诵读及其现代应用
- 中道思维在销售中的具体运用方法
- 麦肯锡客户信任公式与中国式思维结合解析
- 客户性格分析策略及应对技巧
- 深入探讨《我是谁？》等哲学心理学核心问题
目标导向： 借助儒释道国学精华中的“中道”智慧，帮助外贸从业人员构建系统化的思考模式（道法术器），增强情绪管理能力（ABC理论+认知疗法）以及销售实战能力。
倡导理念： “有一份热，便发一份光”。鼓励每一位中国外贸人积极分享经验，在行业内形成良性互动氛围，共同推动民族复兴进程。