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如何回复客户:The price is high?

如何回复客户:The price is high? 露西的外贸实战笔记
2026-01-23
18
导读:这种话在外贸里太常见了,关键不在“解释”,而在把价格的主导权拿回来。

这种话在外贸中很常见。关键不在解释,而在于把价格的主导权拿回来。以下是五种实战型回复模板,可根据客户类型灵活选用:

一、先认同情绪 + 不立刻降价(最安全通用型)

适用场景:首次谈价、合作关系尚在建立期

I understand your concern, my friend.
Many customers said the same at first, but after comparing stability and lifetime cost, they found this price is actually very reasonable.
May I know your target price or project background, so I can see how to support you better?

核心逻辑:
1. 不反驳客户
2. 不急于降价
3. 将话题引导至客户需求

二、价值锚定型(适合技术型 / 工程类客户)

适用场景:懂产品、正在横向比对方案的客户

I agree it’s not the lowest price on the market.
But this model uses industrial-grade components, full protection design, and has been tested in similar projects for long-term stable operation.
For this kind of application, stability is usually more important than saving a small cost upfront.

潜台词:我们不是贵,而是坚持工业级品质与长期可靠性。

三、反问引导型(高手常用)

适用场景:仅简单表示“price is high”,未提供具体对比或细节的客户

Compared with which offer, may I ask?
Different configurations and protection levels can make a big difference in price.

优势:
1. 获取真实竞品信息
2. 为后续说明合理价差奠定基础

四、可谈空间 + 条件交换(成交导向型)

适用场景:有明确采购意向的客户

If this is for a trial order or long-term cooperation, I can apply for a better price for you.
May I confirm the quantity and target market first?

注意事项:
⚠️ 永远不无条件降价
✔ 降价必须对应明确条件(如订单量、合作周期、付款方式等)

五、温和但有底线(适合老客户或强势客户)

I really wish to support you, but this is already a very competitive price for this configuration.
If we lower it further, we can only downgrade some parts, which I don’t recommend for your project.

传递信号:进一步降价将影响产品可靠性,相关风险需由客户自行承担。

Lucy的一句话心法:
客户说价格高,90%不是嫌贵,而是在试探你是否值得信赖。

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