海外PR案例解析：Vetster如何重塑美国市场品牌形象
宠物跨境商家可借鉴的成功经验
本期重点解读宠物远程医疗服务平台Vetster的海外公关推广策略，为中国出海企业提供参考模板。
01 PR目标定位清晰
- Vetster 重新进入美国市场，核心诉求是提高品牌认知度
- 本次公关聚焦“猫与猫咪健康”话题，打造专业垂直领域影响力
02 海外PR执行成效突出
- 六个月内获得12篇围绕猫健康的专题报道
- 通过为期两天的媒体巡演，实现16个顶级商业及创业媒体报道曝光量
- 促成9次线下深度沟通会议与4次远程访谈机会
- 覆盖主流权威媒体名单如下：
- Bloomberg News
- ABC Radio
- PC Magazine
- Real Simple Magazine
- Good Housekeeping Magazine
- Yahoo! Market and Market Report
- Wall Street Journal
- CBS News
- Syndicated News Columnist Robin Raskin
- 在宠物品类综述报道中被优先推荐，媒体影响力辐射全美1.82亿观众
03 高质量媒体覆盖展示专业力
Forbes: Best Cat Shampoos 2024 - Forbes Vetted
Readers Digest: How to navigate the world of dog adoption
Newsweek: Your Dog's Favorite Way To Be Cuddled, From A Veterinarian
The Globe and Mail: Pet costs spike alongside inflation, with dog and cat owners digging deep
Great Pet Care: Can Dogs Have Almond Butter?
CBS 8: California's new 2024 animal telehealth law
Cats.com: Is Plant Protein Good for Cats?
Woman’s World: How to Keep Cats Out of Christmas Trees
DVM360: Peace of mind medicine: The importance of telehealth and virtual care in veterinary medicine
Country Living: 23 things to look forward to in 2023
Women Talking: Seven Festive T(h)reats For Your Pets
