中国制造车占墨西哥新车销量五分之一Chinese-made cars account for 1 in 5 new cars sold in Mexico

墨西哥国家统计局（INEGI）及行业协会数据显示, 2025年墨西哥市场售出的轻型汽车中，中国制造车型占比达19%，相当于每5辆新车就有1辆来自中国。这一数据标志着墨西哥已成为全球最大的中国产汽车进口国，中国汽车品牌在拉美市场的渗透率实现跨越式增长。

Data from Mexico’s national statistics agency INEGI and industry groups shows that 19% of light vehicles sold in Mexico in 2025 were "Made in China"—equivalent to 1 out of every 5 new cars. This milestone confirms Mexico as the world’s top importer of Chinese-manufactured vehicles, marking a leapfrog growth in the penetration of Chinese auto brands in the Latin American market.

一、市场份额激增：从不足1%到15%中国品牌占比

I. Surge in Market Share: Chinese Brands Rise from <1% to 15%

2025年，墨西哥市场共售出306351辆 “中国制造” 轻型汽车，涵盖两大类别：In 2025, a total of 306,351 "Made in China" light vehicles were sold in Mexico, including two categories:

• 中国自主品牌：比亚迪（BYD）、长安（Changan）、名爵（MG）、长城（GWM）等，销量达244000辆，占墨西哥全年汽车总销量（160 万辆）的15%；
  
  
• Chinese-owned brands: BYD, Changan, MG, GWM, etc., with sales of 244,000 units, accounting for 15% of Mexico’s total annual auto sales (1.6 million units);
  
  
• 外资在华生产车型：福特（Ford）、通用汽车（General Motors）等跨国企业在中国制造的车型，补充了剩余市场份额。
  
  

对比五年前，中国自主品牌在墨西哥的市场占比不足1%，如今已成为不可忽视的核心力量。其中，比亚迪表现尤为亮眼, 2025年销量达 85000辆，占中国品牌在墨总销量的三分之一，其电动汽车凭借性价比优势深受当地消费者青睐。

Five years ago, Chinese-owned brands accounted for less than 1% of Mexico’s auto market. Today, they have become a core force. BYD stood out with 85,000 units sold in 2025, representing one-third of total Chinese brand sales in Mexico. Its electric vehicles (EVs) are particularly popular among local consumers due to their cost-effectiveness.

二、价格优势成核心竞争力 行业人士解读增长逻辑

II. Price Advantage as Core Competitiveness: Industry Expert Explains Growth Drivers

新莱昂州汽车产业集群（CLAUT）主任曼努埃尔・蒙托亚（Manuel Montoya）向《改革报》（Reforma）分析，中国产汽车在墨热销的核心原因是 “极具吸引力的价格”，这得益于中国成熟的制造业生态与低成本优势。

Manuel Montoya, director of the Nuevo León Automotive Cluster (CLAUT), told Reforma that the core reason for the popularity of Chinese-made cars in Mexico is their "very attractive prices," supported by China’s mature manufacturing ecosystem and low-cost advantages.

“像福特、通用这样在墨西哥和中国均有生产基地的传统品牌，可选择从中国进口一定配额的车型，以中国市场的价格在墨销售。” 蒙托亚举例道，“比如福特领界（Ford Territory）这类 SUV，在墨西哥的售价极具竞争力，直接刺激了消费需求。”

"Traditional brands [such as Ford and GM] that manufacture both in Mexico and China have the option of bringing a quota of vehicles from China to Mexico at Chinese prices," Montoya explained. "That’s why you have an SUV like the Ford Territory with a super competitive price in Mexico, which encourages people to buy."

此外，蒙托亚强调，中国产汽车的品质提升也是关键：“它们不仅价格亲民，做工也非常精良。” 以比亚迪电动汽车为例，其售价显著低于其他品牌同类 EV 车型，成为墨西哥消费者切换至新能源汽车的高性价比选择。

In addition, Montoya emphasized that the improved quality of Chinese-made cars is another key factor: "They not only have very attractive prices but are also very well made." For instance, BYD’s EVs are priced significantly lower than similar models from other brands, making them a cost-effective choice for Mexican consumers transitioning to new energy vehicles.