赛车历史始于19世纪末，
第一场有组织的汽车比赛，
可追溯至1887年的巴黎。
1950 年，
首场F1赛事在法国波城（Pau）举行。
一个月后，
首届世界锦标赛
于英国银石赛道（Silverstone Circuit）登场，
正式拉开了F1世界赛车赛的序幕。
Juan Manuel Fangio at the 1954 German Grand Prix
© Daimler AG
尽管F1赛事发展经历过数次重大变动。
不变的是，
F1的赛道一直由意大利、德国、法国等欧洲车队主宰，
赛车文化对于中国市场而言属于小众和遥不可及。
传闻中的
纽北赛道（Nürburgring Nordschleife）
是位于德国科隆南部的一条高难度赛道，
对于赛车手来说，
这里是技术与勇气的试金石。
自1927年首次举办赛车比赛以来，
它见证了无数的经典赛事和传奇车手的诞生。
2025年10月12日，
中国品牌比亚迪仰望U9 Xtreme
以6分59秒157的成绩，
刷新纽北赛道量产纯电动车圈速纪录
成为全球最快量产纯电超跑。
近年中国车企和中国赛车手，
开始闯入顶级赛车圈。
为了进一步推广和发展
属于中国的赛车文化
比亚迪投入建设多个
新能源汽车专属全地形赛车场
筹备已久的比亚迪郑州全地形赛车场现已正式开业。作为国内首批新能源汽车专属全地形赛车场，以“全民赛道、全场好玩”为核心理念，秉持“技术普惠”初心，打破传统赛车场高门槛、预约难、项目少的壁垒，构建起覆盖极致驾控、专业培训、品牌活动及新能源汽车文化科普的全场景服务生态。比亚迪集团品牌及公关处总经理李云飞现场表示，好技术，要人人可享；好体验，更要人人可享。
BYD's first NEV off-road circuit in Zhengzhou is now grandly open. Built on the concept of "A Circuit for All, Fun for All," it breaks away from the limitations of traditional racing circuits. The venue offers a comprehensive ecosystem covering extreme driving, professional training, brand events, and NEV culture promotion. At the opening, Li Yunfei, General Manager of BYD Group's Brand and PR Department, emphasized: "Cutting-edge technology should be accessible to all, and exceptional experiences should be enjoyed by everyone."
不同于传统赛车场的单一赛道设计，比亚迪将全国特色地形“搬进” 赛车场，打造浮水航行、沙漠冲坡等特色地形，让用户无需长途跋涉，就能一站式打卡极致场景。
Beyond traditional racetracks with single-circuit designs, BYD has incorporated diverse national terrains into its venue—featuring specialized sections for water traversal and desert slope climbing. This allows users to experience extreme environments in one location.
备受汽车行业及各大媒体关注的比亚迪郑州赛车场绝非简单的场景叠加，而是汽车体验生态的重构升级。全地形赛车场让技术可触可感，凭“全民赛道”打破专业壁垒，既是新能源技术展示窗口，也是汽车文化大众化桥梁。Cityinno意创凭借为比亚迪集团提供多个品牌的设计经验，与品牌团队携手打造了赛车场内的赛车文化综合体验馆。
The BYD Zhengzhou Circuit goes beyond simply combining different scenes—it represents a fundamental upgrade of the automotive experience ecosystem. By making technology tangible and breaking down professional barriers through its “Track for All” approach, the venue serves not only as a showcase for NEV innovation but also as a bridge for popularizing automotive culture.
Leveraging its extensive design experience from multiple projects with BYD Group, Cityinno collaborated with the brand team to create a comprehensive racing culture experience hall within the circuit.
延续赛道的竞速感和专业性，体验馆通过赛事时间线串联各层空间功能，结合户外赛车场形成完整的「赛车文化」闭环体验，务求让每一位来访者沉浸式感受自由竞速的全过程，在逐层深入的体验旅程中感知中国赛车精神。
Maintaining speed and professionalism, the experience hall guides visitors through a race day journey across its layered spaces. Integrated with the outdoor circuit, it creates a seamless "racing culture" experience cycle—allowing every guest to enjoy motorsports. Through this progressive journey, they can truly perceive the spirit of Chinese racing culture.
除此之外，我们为体验馆定制了全新的视觉体系，通过软装、标识等细节渗透整个空间，做到功能分明、视觉统一的平衡。
Additionally, we designed a new visual system with the goal of creating clear functional zones and a unified visual identity, incorporating track-inspired elements through furnishings and signage.
一层展厅集结品牌全系车型，能一次性直观感受比亚迪覆盖竞速、越野、高端出行等多元场景的产品实力，沉浸式了解比亚迪强大的产品矩阵。
The ground-floor showcase presents BYD's full vehicle lineup, allowing visitors to explore the brand's diverse capabilities across racing, off-road, and premium mobility scenarios in one visit.
早前于媒体发布日已开放的模拟赛道竞速区域更是直接让来访者体验无门槛的竞速快感。
The simulated track area, previously previewed during the media launch, makes the excitement of racing accessible to all.
二层展厅深度解码比亚迪技术内核，我们通过叙事手法优化动线、融入赛事视觉系统增强空间的连贯性和可读性。
The second-floor exhibition hall offers an in-depth look into BYD’s technological core. We optimized the visitor flow and integrated a new visual system to enhance spatial coherence and narrative.
时光长廊回顾发展历程和愿景，核心展区则呈现核心架构、芯片技术、电池专利等。
The "Timeline Corridor" revisits the brand’s development journey and future vision, while core exhibition zones display key architectures, chip technology, battery patents, and more.
专利墙与互动装置，无声却有力地印证品牌深耕研发、引领创新的专业底气，让用户深度感受技术实力带来的安全感。
A patent wall and interactive installations demonstrate the brand’s R&D commitment and leadership in innovation, allowing users to deeply experience the technical prowess of BYD.
集结赛道激情和社交乐趣的三层多功能活动空间，拥有可俯瞰赛道的观赛大露台，在发布日当天就成为了出片打卡的热门位置。
The third-floor multi-functional space—a vibrant hub blending track excitement and social engagement—features a large viewing terrace overlooking the circuit, which quickly became a popular spot for photos and social sharing on launch day.
室内融合餐饮和活动区，可快速切换为专业培训、文化沙龙等活动场地，满足来访者观赛、休闲、品牌活动等需求，灵活的空间设计可同时容纳专业、激情和尖叫声。
Inside, a flexible layout integrates dining and activity areas that can be easily reconfigured for professional training, cultural salons, and other events. The space is built to host not only professional events, but also passion, energy, and cheers.
为车主打造轻奢工业风专属空间，设休息区、茶室与会议室供尊贵的车主享受优先权益。也为品牌定期组织的车主私享沙龙、高端赛事等提供了空间，增强品牌文化的联结。同时让车主结识同好，共鉴品牌巅峰性能与赛车文化。
The exclusive owner's lounge, designed with an industrial-chic aesthetic, offers a premium space for BYD owners to unwind and connect. Equipped with lounge areas, a tea room, and meeting facilities. This clubhouse provides owners with a stylish and exclusive environment. It's a flexible space for brand-held events, helping owners feel more connected to the brand and each other. It's also the perfect place to meet fellow owners and bond over a shared love of performance and race culture.
比亚迪赛车场无论对于汽车产业发展还是国内赛车文化推动都是一个大胆的举措，我们可以看到比亚迪的专业实力和企业责任。“全民赛道”的理念更是践行“先行者”的企业文化，执意打破大众与赛车文化之间的壁垒。在项目推动的过程中我们作为设计团队也深深感受到比亚迪的品牌格局，挑战“不可能”，勇当先行者。
The BYD Racing Circuit is a bold statement in the evolution of China's auto industry and racing culture—showcasing the brand's professional strength and corporate vision. The "Track for All" philosophy embodies BYD's trailblazing spirit, breaking down barriers between the public and professional motorsports. Throughout this project, our design team has been deeply inspired by BYD's courage to challenge conventions and lead the way.
