Global strategic brand consulting and design firm Landor has picked up a total of five accolades at this year’s Transform Awards APAC, a global marker of excellence in branding and design.
Landor was awarded across a range of categories, in recognition for its branding work on Molsion sunglasses and M&G Stationery stores including both gold and silver for best visual identity for the retail sector.
David Mineyama-Smithson, Executive Creative Director of Landor Greater China said “We’re delighted to have had another strong show at this year’s awards. This marks a great finish to what has been our best awards season to date. It stands as a real testament to the talent and vision of both the Landor team and the client.”
List of awards:
Molsion: Gold for Best Visual Identity from the Retail Sector.
M&G: Silver for Best Visual Identity from the Retail Sector.
M&G: Silver for Best use of avisual property.
M&G: Silver for Best implementation of a brand development project.
Molsion: Best Brand Evolution.
The awards come hot on the heels of a flurry of accolades in the last month including amongst others, two silvers at the ROI Festival in Shanghai, China and a gold and silver in this year’s global WPPed cream awards.
"This is a true demonstration of how Landor helps our clients successfully create, articulate and evolve their brands." said Doris Ho, Managing Director of Landor, Greater China. “Through insightful strategy behind smart design execution, we help our client brands become differentiated, relevant to ever changing consumers and truly agile."
M&G Stationery: Made by the people
In partnership with M&G, Landor developed an entire new brand positioning and experience for M&G, including visual expression, store environments and customer journey. By engaging staff and members of the public, M&G and Landor created a store experience truly designed FOR the people BY the people, and one that can continuously evolve and change through regular input and engagement from the customers. A true co-creation with millennial consumers and brand design task force.
Molsion: Stand out and yet fitting in
Molsion, the leading domestic sunglasses brand in China, invited Landor to help redefine their brand to bring the brand closer to a youth market craving to break new boundaries. We conducted group interviews to define the characteristics of this evolving market and the findings showed us that, unlike its western counterpart, the Chinese rebel is unique in a way that they do not only want to stand out from the crowd but they also demonstrate social cohesion. A very Chinese rebel was born.
Massive kudos to the client and Landor teams!
Don't miss out on our full cases on M&G and Molsion to follow shortly.
Please follow us on Wechat or visit us at landor.com.
For more (media) cooperation, please contact:
Beijing Area: Emma Xu,+86-10-8522 1266 ext.807.
Shanghai Area: Kane Lee, 86-21-2308 5171.