你是否曾经想过，
为什么身边酒店餐旅业的朋友
都很喜欢菠萝？
Ever wondered why you see
so much celebration of the pineapple from hospitality professionals?
其实，菠萝在国际上是酒店餐旅业的象征。
The pineapple is the international symbol of hospitality.
那么，香甜多汁的菠萝是如何成为整个行业的象征的呢？
So how did this juicy, sweet, delicious fruit become the symbol of an entire industry?
主要有以下两段传说。
Well there are two stories.
第一段传说和许多其他故事一样，与15世纪的伟大航海家克里斯托弗·哥伦布有关。1493年，哥伦布的探险旅程将他带到了加勒比群岛，在当地他发现了一个到处都是菠萝的废弃小镇。当时哥伦布的祖国西班牙极度缺乏新鲜水果和蔗糖，所以当他将菠萝带回时，西班牙王室立刻为之痴迷。在哥伦布将菠萝引入欧洲后，欧洲人又花了200多年时间才成功地在本土实行种植，这进一步巩固了菠萝作为皇室特权和奢华象征的地位。欧洲王室在囤积菠萝的同时也在征服美洲，在当地建立起殖民地 。然而，由于美洲到欧洲的旅途太过炎热潮湿，即便最快的船也很难确保能菠萝在腐烂之前就将其送到。需求大、供应少，这使得菠萝愈发珍贵。当时的人在家里办派对时，如果桌子上摆着一个菠萝，那么被邀请的人一定会非常感动，知道派对的主人为了欢迎他们下了大价钱。
The first tale centers – as so many stories do – around renowned explorer Christopher Columbus who sailed the seas in the 15th Century. His adventurous spirit took him to the Caribbean Islands in 1493 where he discovered a deserted village with an abundance of pineapples. With the rarity of fresh fruit and sugar in his homeland, the royal family was thrilled with his discovery. It took the Europeans another 200 years before they were successfully able to grow pineapples locally. This helped solidify the pineapple as a symbol of royal privilege and luxury. Whilst the royals were hoarding the pineapples in Europe, the American colonies were being settled. Even the fasted ships struggled to deliver pineapples to the colonies before it rotted, as the voyage was hot and humid. The low supply and high demand meant that if a hostess was able to obtain a pineapple for her dinner table, visitors would know that no expense had been spared to make them feel welcome.
第二段传说是当时在美洲殖民地，船长们从加勒比海航行归来后，会用长矛在家里大门上叉上一只菠萝，表明他们已经平安归来并且愿意与好友和邻居分享他们的故事和财宝。与邻里重新加强联系，与宾客分享自己最珍贵的东西，这就是热情好客的精髓。随着这一传统的不断延续，殖民地的旅馆主们也开始在门环和附近的路牌上刻上菠萝的形状，对到访的宾客表示欢迎。
The second version of how the pineapple became so revered, is that in Colonial America, ship captains would return from the Caribbean and spear a pineapple on their front gate. This symbolized that they had returned safely and were ready to share their stories and their treasures with their friends and neighbors. It is an authentic hospitality centered on reconnecting with your community and sharing the best with your guests. As this tradition grew, colonial innkeepers began to carve pineapples into doorknockers and signposts to show that you were welcome.
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