圣诞假期全球主要国家放假安排及客户邮件沟通策略

掌握节日节奏，优化外贸沟通时机与方式

随着圣诞节临近，部分国家客户将陆续进入假期，外贸从业者普遍会遇到开发信回复率下降的情况。此时无需过度焦虑，正如中国的春节，圣诞节是西方最重要的传统节日之一，客户暂停工作属正常现象。

以下是全球主要国家和地区圣诞节假期安排：

美国：12月22日至1月5日
英国：12月24日至1月5日
法国：12月23日至1月5日
加拿大：12月24日下午起至12月28日，实际延续至1月4日
墨西哥：12月22日至1月5日
俄罗斯：东正教国家，法定假期为1月1日至1月10日，多数企业自12月22日起放假
日本：圣诞节非法定假日，但12月23日为天皇诞辰公众假期；新年更为重要，元旦假期为12月28日至1月4日
澳大利亚：暑假与圣诞假期合并，通常从12月中旬持续至次年2月，核心节日假期为12月23日至1月7日

针对新客户开发，建议在节日期间发送带有节日祝福的开发信。若无法制作HTML格式邮件，可通过调整字体、颜色等方式提升视觉效果，增加打开率。

新客户通用邮件模板参考：

模板一：
Dear Sir,
We would like to extend our warm wishes for the upcoming holiday season and wish you and your family a Merry Christmas and a prosperous New Year. We also take this opportunity to introduce XXXXX CO., LTD., specializing in XXXXX products for several years, offering high quality and competitive pricing. Should you be interested, we can promptly send our product catalog.
Hope to hear from you soon.
May the joy of Christmas stay with you throughout the year!
Best Wishes,
Grace
XXXXXX CO., LTD.
TEL:
SKYPE:
FAX:
GRACE@XXXXX.com
Add:

模板二：
Dear,
On the occasion of Christmas and the New Year, XXXX CO., LTD. extends sincere greetings to you and your company. Wishing you excellent health and continued prosperity. We look forward to building a strong business relationship in the coming year.
We have specialized in XXX products for several years and are eager to explore cooperation opportunities.
Best Regards,
Grace
XXXXXX CO., LTD.
TEL:
SKYPE:
FAX:
GRACE@XXXXX.com
Add:

模板三：
Dear Sir,
As the festive atmosphere fills the air, we wish you and your loved ones a joyful Christmas and a prosperous New Year!
I’m Grace from XXXXX CO., LTD. in China, specializing in XXXXX products for several years. We hope to establish a cooperative relationship with you.
Please feel free to contact us when you have any demand for XXXXXX (product).
Best Regards,
Grace
XXXXXX CO., LTD.
TEL:
SKYPE:
FAX:
GRACE@XXXXX.com
Add:

模板四：
Good day!
With Christmas and the New Year approaching, we extend our warmest wishes to you and your family. This is XXXXXX (H.K.) CO., LTD., professional in (product) since 1998, exporting high-quality and cost-effective solutions.
Thank you for your time, and we hope for a successful partnership in the new year!
Merry Christmas and Happy New Year!
Grace
XXXXXX CO., LTD.
TEL:
SKYPE:
FAX:
GRACE@XXXXX.com
Add:

老客户邮件建议：
建议为老客户定制电子贺卡形式的节日问候，相比普通开发信更具个性化和尊重感，降低被屏蔽风险，增强客户情感联系。

老客户祝福模板参考：

模板一：
A beautiful day,
This is xxxx from xxxxxx.
We would like to extend our holiday wishes—Merry Christmas in advance! Wishing you and your family a wonderful celebration and a prosperous New Year.
Thank you for your continuous support—it inspires us to improve and serve you better.
Wishing you a refreshing break and a successful year ahead.

模板二：
Dear XXXX,
Thank you for your cooperation and support over the past year. As the holidays approach, we sincerely wish you good health and continued success.
We look forward to further friendly collaboration.

模板三：
Merry Christmas!
The holiday season is here once again. We wish you and your loved ones great joy during Christmas and happiness and prosperity in the year ahead.
Should you have any questions, please don’t hesitate to contact me. Happy New Year!

模板四：
Dear,
Wishing you a Merry Christmas and a Happy New Year!
Thank you for your ongoing support. We wish both our businesses great success in the coming year.
Our best wishes to you and your family. May your new year be filled with happiness and your company flourish.

通用模板（适用于新老客户）：
邮件主题：Best wishes for Merry Christmas and Happy New Year 2017 from XXX（公司名）
Dear XXX,
Merry Christmas and Happy New Year 2017!
We extend our warmest wishes for the holiday season.
May your New Year be filled with special moments, warmth, peace, and happiness. Wishing you all the joys of Christmas and a year of success.
It’s an honor to have connected with you. We remain committed to providing top-quality products and excellent service.
We hope the coming year brings prosperity and growth for both of us.
Should you have any inquiries about XXX（product） in the near future, please feel free to reach out—we’d be delighted to assist.