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Creative R&D puts firms on center stage

Creative R&D puts firms on center stage Canton Fair
2025-11-04
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Chinese manufacturing has taken center stage at the 138th Canton Fair, showcasing its transformation into a global presence known for improved quality and value.

Guangzhou Childhood Technology, for instance, has brought its smart educational products to the fair, which are designed to support childhood development globally.

“The displayed children’s early learning machine is an innovative research and development achievement of Childhood Technology. On the basis of the original cognitive learning content, it has added a wealth of logical interactive games, expanding the depth and breadth of the learning content,” said a manager at the company.

Childhood Technology’s early learning products have entered the European and the United States markets and are expanding into markets in Central Asia and other Belt and Road Initiative regions.

“To meet the needs of different markets, the company has developed multilingual versions of its products and created customized content based on local cultural characteristics, implementing a tailored educational approach,” the manager said.

With a focus on original R&D and cultural understanding, Childhood Technology is expanding its gamified learning concept globally to offer fun education solutions as a smart partner in child development, the manager added.

Yours, a Guangdong-based high-tech company engaged in?hair dryer manufacturing, has wowed global buyers with its eye-catching designs and innovative products.

“Is this really a hair dryer? It looks more like a piece of technological art,” a buyer said after trying the award-winning Yours G100 hair dryer that she was deeply impressed by, particularly praising its lightweight design and premium matte finish.

“The hair dryer combines a sleek design with high performance. It features a brushless motor operating at 110,000 revolutions per minute, generating a powerful airflow of 55 meters per second while maintaining effective noise control,” said a staff member at Yours.

“The dryer also incorporates a negative ion technology, releasing millions of ions to enable fast drying while protecting the hair. Furthermore, its intuitive, smartphone-like interface offers a user-friendly technological experience,” the staff member added.

Impressed by the presentation, the buyer placed an order on the spot, deciding to test the market. “Today’s consumers only pay for what truly wins their hearts, and the products of Yours has done exactly that,” she said.

Igor Shoes, another exhibitor from Shenzhen, has drawn attention with its innovative products.

“Our products are known for the fashionable designs, high cost-effectiveness and superior quality, which have attracted significant interest from numerous buyers,” said a manager at Igor.

With nearly two decades of experience in the R&D and production of footwear for men and women, Igor has exported products to markets in Europe, Russia, South America and Southeast Asia, leveraging mature manufacturing techniques and a robust supply chain. 

The company said it plans to set up production facilities overseas to further expand its international business footprint.

Mengxin, another footwear exhibitor from Guangzhou, captured the audience’s attention with its creatively designed children’s snow boots.

“The snow boot uses a unique ‘lotus leaf effect’ waterproof technology. Using a specialized process, we blend waterproof materials and coatings in a specific ratio and apply them to the upper via spraying. This method maintains the shoe’s breathability while achieving strong waterproof functionality,” said a manager at Mengxin.

The company adheres to implementing environmental standards from raw material procurement through the entire production process, with all adhesives used in shoe uppers meeting eco-friendly requirements to ensure children’s safety and parents’ trust. 

Driven by its persistent commitment to quality and safety, the company’s children’s shoes have been exported to Europe, the United States, Japan, South Korea, Israel and other countries and regions, establishing itself as a trusted guardian for children’s healthy development worldwide.

With its green manufacturing philosophy, Dongguan IUIU Household Products?has also won the favor of buyers. 

“The company’s products, from raw materials to finished goods, meet stringent environmental standards. All PVC materials comply with Class-A standards and have obtained the international OEKO-TEX Standard 100 eco-textile certification,” said a manager at IUIU.

Leveraging material innovation and green manufacturing processes, IUIU has transformed its monthly production capacity of tens of millions of square meters of finished products into a sustainable supply capability that complies with the world’s highest environmental standards. Supported by international certifications, this “green passport” enables buyers to place orders with confidence, achieving a synergy between business growth and social responsibility.

Source: China Foreign Trade Centre

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