Set in the breathtaking karst landscapes of Yangshuo, the 2025 NORTHLAND Yangshuo 100 International Trail & Hiking Race concluded on November 8 - 9, bringing together over 3,000 participants from more than 20 countries and regions.

As an outdoor brand founded in Austria in 1973, NORTHLAND once again showcased the essence of the Austrian Alpine lifestyle - a spirit that values freedom, nature, and accessible outdoor experiences.

Commercial Counsellor Franz Roessler attended the event and engaged in cultural and industry exchanges. During the Golden Dragon Parade on Yulong River, he joined runners from around the world in a cultural celebration that symbolized the blending of Austrian outdoor spirit with Chinese traditions.

Mr. Roessler and NORTHLAND both expressed strong interest in strengthening collaborations around Austria’s mountain lifestyle and outdoor heritage. In the future, two parties intend to develop more outdoor initiatives between Austria and China, exchanging participants, expanding cultural and business ties in the fields of outdoor sports, tourism, and innovation.

2025 NORTHLAND诺诗兰阳朔100国际徒步越野赛展现奥地利阿尔卑斯山地户外精神

在桂林阳朔壮丽的喀斯特山水之间，2025 NORTHLAND阳朔100国际徒步越野赛于11月8-9日顺利举行，来自全球20多个国家和地区的3000余名参赛者齐聚漓江之畔，共同体验这场跨越自然与文化的户外盛事。作为一个1973年创立于奥地利的户外品牌，NORTHLAND再次呈现了独特的奥地利阿尔卑斯生活方式——亲近自然、守护自然、人人可参与的户外精神。

奥地利商务参赞乐思华先生出席了本次活动，并与NORTHLAND品牌、赛事组织方及行业代表进行了文化与产业交流。在遇龙河的“金龙巡游”活动中，乐思华先生与来自世界各地的参赛者一同登上竹筏，体验当地传统文化，象征着奥地利户外精神与中国山水文化的深度融合。

阳朔100赛事充分体现了奥地利户外文化能够启发更广泛人群的方式，鼓励不同水平的参与者拥抱户外, 将当地文化融入赛事体验,强调可持续理念与环保实践, 推出全新御风徒步越野鞋，将科技创新与用户体验结合。与强调速度和极限不同，NORTHLAND 更倡导 “人人都能走向户外”的理念，这也正与奥地利山地户外文化所提倡的包容性不谋而合。

乐思华先生与NORTHLAND品牌均表达出强烈意愿，希望进一步加强围绕奥地利山地生活方式与户外文化的合作，促进双方参赛者、从业者与机构之间的交流，加深在户外运动、旅游与创新领域的商务合作，让奥地利的山地生活方式被更多中国消费者理解与体验。2025阳朔100成为中奥户外文化交流的重要节点，为两国在户外运动和文化旅游领域的合作打开了新的空间。