At the third phase of the 138th Canton Fair, Chinese medical companies became a focal point for global buyers with their strong innovation capabilities and service attitudes. The bustling crowd reflects the global market’s confidence in and expectations for China’s medical “intelligent manufacturing”, insiders said.
At the booth of Xuzhou-based Kernel Medical Equipment, the KN-7000L-F spectroscopic therapy device stood as a testament to “technological superiority”. According to a technical engineer of the company, the device uses industry-leading high-power SMD matrix light source technology, improving performance by 30 percent over traditional equipment.
It can offer customized treatment plans for 12 common skin conditions, a stark contrast to similar products that typically support three wavelengths, earning widespread admiration from buyers, the engineer said.
When meeting with Ivanov, the procurement executive of a large private dermatology clinic from Russia, Zhang Xiang, a representative of Kernel Medical, demonstrated the device’s wavelength switching and energy adjustment processes while presenting clinical efficacy reports. The Russian procurement executive decided to purchase a sample unit and sign a three-year, intentional regional dealership agreement, with an expected annual purchase volume reaching 50 units.
The company’s mature products like the LLLT hair growth device and UV phototherapy device were also highly favored. Hans, a seasoned buyer from Germany with 20 years of industry experience tried the red light mode of the LLLT hair growth device and reviewed relevant certification documents on the spot. He said: “Kernel Medical’s equipment has surpassed many European competitors in technical details and cost-effectiveness. I plan to promote it as a primary product from next year, replacing some of the European brands I currently represent.”
The German buyer has reached a preliminary cooperation intention with Kernel Medical, planning an initial purchase of 20 LLLT hair growth devices for the German market.
Changzhou Institute of Materia Medica Co has more than 30 years of experience in developing and producing medical hyaluronic acid, accumulating many clients in countries involved in the Belt and Road Initiative. However, faced with over 250,000 global buyers at this session of Canton Fair, the team initially felt uncertain.
To seize this opportunity, the company began preparations three months in advance, striving for excellence in every detail. This dedication paid off on the first day of the third phase, as product displays, multilingual brochures, and scenario-based wound protection demonstrations attracted buyers from over 20 countries.
The company’s foreign trade manager said: “Buyers particularly focused on our polymer technology and clinical data, asking detailed questions and showing far greater recognition than anticipated.”
In its technical demonstration area, a staff member explained the efficacy of a product. Beyond core efficacy, the company’s attention to detail reassured customers, according its staff. To address long transportation time and temperature fluctuations, it designed a cold chain transportation plan to ensure product quality upon arrival.
An American buyer said: “The biggest concern with medical products is transportation, and you’ve thought about this thoroughly.”
A Turkish buyer added: “What we’re looking for are such products with reliable quality and comprehensive service, with prices within expectations, rather than just low prices.”
At this session of Canton Fair, Changzhou Institute of Materia Medica Co not only connected with organizations such as a German SME association and a chamber of commerce from Turkiye, but also directly reached high-end buyers from the Americas and Europe and also purchasers from emerging markets in the Middle East.
“Previously, finding these customers was not this straightforward,” general manager of the company said. “Through Canton Fair, we have a clearer understanding that Chinese medical consumables are on par with international brands in terms of technology, quality and service, with added advantages in cost-effectiveness.”
The newly established Intelligent Healthcare Zone at this session of Canton Fair provided a stage for domestic high-end medical equipment to showcase technological prowess and craftsmanship, insiders said, adding that through this window, global buyers could witness technological strength of Chinese intelligent manufacturing, which significantly promotes the transition of domestic high-end medical equipment from “going out” to “going up” in the international market, with increasingly prominent brand recognition.
MicroTech Medical, for instance, highlighted its dynamic blood glucose meter. This compact device allows users to wear it for 15 consecutive days, automatically recording glucose levels every minute for continuous monitoring.
At the fair, this product attracted numerous domestic and international buyers to experience it. Many buyers also downloaded related application to try its intelligent monitoring features. A representative of the company said that on the morning of the first day of the third phase, its booth had received over 500 buyer visits.
Especially, there had been many buyers and professionals from BRI-related countries involving South America, Europe and the Middle East, showing great interest in and recognition of Chinese intelligent manufacturing, the representative said.
Source: China Foreign Trade Centre
