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United Media Solution (UMS), the leading Chinese digital marketing agency, has been appointed by Open Country Dairy to build its digital marketing presence in China.
Open Country Dairy is the second largest exporter of whole milk powders, and one of New Zealand’s largest milk processors. The company has appointed UMS to help promote the launch of its AwaRua organic milk powder product to Chinese consumers.
UMS will be tasked with creating a WeChat account, a digital marketing strategy and Chinese language website for the brand, as well as creating and managing marketing activities to promote the new product.
UMS will also work closely with Open Country Dairy’s marketing agency to assist with all Chinese language marketing collateral including translations, design and printing.
UMS worked with Open Country Dairy to showcase the product concept at the organic food fair BIOFACH CHINA last month. The agency managed incentivised marketing activities to help create sales leads for the brand.
Jessica Miao, Chief Executive Officer at UMS, said, “We are excited to be working with Open Country Dairy to help them to launch and grow their new AwaRua brand in China. New Zealand dairy brands are already highly regarded in China and we look forward to helping establish AwaRua as one of the leading consumer brands in the market.”
Please scan the QR code below to access the AwaRua official WeChat account for more information.
United Media Solution is an award-winning digital agency. We are a full-service independent agency which specialises in social media.
UMS partner with leading international companies to connect their brands with Chinese consumers through targeted creative communications.
We focus on international conversation, marketing consulting, cultural analysis, website localisation and social media management.
UMS成立于2011年，是一家专注于数字传媒领域研究及互联网营销服务的国际化新媒体公司。我们的办公室位于上海、宁波、新西兰奥克兰、澳大利亚墨尔本。
商务联系：sales@umssocial.com
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新浪微博：@UnitedMediaSolution
