Upcoming UMS Bespoke Digital Marketing Accelerator Program in NZ

Front-line China marketing strategy firm and social media expert, United Media Solution (New Zealand / Shanghai / Melbourne / Sydney) is presenting the Digital Marketing Accelerator program to New Zealand businesses which features insights, case studies and tips on how to effectively market your products and services in the China market using on-trend approaches and the latest technologies.

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China Digital Marketing Masterclass 1: 

How to run effective digital marketing campaign in China (overall landscape and tips)

Chinese social media: it can be unfamiliar and daunting, but it's packed with unimaginable opportunity. And for the Chinese market this is where it all happens, from first point of contact with your business or product right through the entire customer journey. This masterclass offers your business the opportunity to gain a new depth of market understanding so that you can operate at the forefront of technology and Chinese consumer culture. 

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China Digital Marketing Masterclass 2: 

The booming of Video Phenomena in China – Is it worth the hype?

Chinese giants WeChat and Weibo are competitive platforms, full of brands competing to engage with consumers. Standing out and cutting through the clutter can be a challenge. For SMEs looking to get more for their advertising spend, apps based on video content such as the Douyin, Kuaishou, Bilibili, etc are thriving in China and creating an effective environment for marketers. Douyin as an example (Tik Tok in other markets), has skyrocketed in popularity in China and the western markets with consumers embracing and becoming addictive to platform. Integrate different forms of video content as a marketing strategy into your media plan is certainly catching the eyes of Chinese consumers who spend an average of 2 hours per day on video.

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China Digital Marketing Masterclass 3: 

Get interactive with WeChat Mini program - What is this about？

Mini programs give you WeChat marketing superpowers, unlocking sophisticated functionality for a seamless customer journey. With more than one million mini programs available on WeChat, these “lite-sized apps” enable users to access app functionality and services without leaving WeChat or having to download anything. While a brand may already have a WeChat presence, launching a mini program will enable consumers with the seamless and easier way to interact with your brand.

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China Digital Marketing Masterclass 4: 

Smart ways to choose media options and effective KOL marketing.

An effective media plan consists of a combination of media options. What would benefit both the brand and its consumers, how to effectively target the market, the right audiences and what platforms to choose from, how to engage with consumers all need careful consideration and selection. Hence brands need to be smart about media strategy to maximise their ROIs.

There’s no denying the power and influence of China’s Key Opinion Leaders (KOLs). The combination of Chinese consumers’ distrust of advertising messages and their preference for word-of-mouth marketing, has created the perfect environment for KOLs to thrive. China’s KOLs have amassed huge power and influence in the market and many Western marketers are keen to leverage this to promote their brands, products and services. In saying that, there are many elements to consider when working with KOLs, especially in China.

Presented by

Jordi Du

General Manager NZ

United Media Solution

As UMS General Manager of New Zealand, Jordi is responsible for leading the Auckland office and managing relationships with UMS New Zealand clients. Prior to joining UMS, Jordi worked for Vodafone for nine years across a range of roles including finance, IT and marketing. Fluent in English, Cantonese and Mandarin and has lived just over half of his life in China and the other half in New Zealand, making him a true Chinese Kiwi. United Media Solution is an award-winning China marketing strategy firm, recognised for its ability to create marketing solutions and campaigns that cut across Australia, New Zealand and Chinese digital landscapes, engaging consumers and industries in new and dynamic ways.

 Time 

Masterclass 1: 

Tuesday, 12 September 2019

(9:30 AM to 11:30 AM NZST)

Masterclass 2: 

Tuesday, 24 September 2019

(9:30 AM to 11:30 AM NZST)

Masterclass 3: 

Tuesday, 2 October 2019 

(9:30 AM to 11:30 AM NZDT)

Masterclass 4: 

Wednesday, 16 October 2019

(9:00 AM to 11:30 AM NZDT)

 Location 

ANZ Centre

Pavilion Room, Ground Floor, 23-29 Albert Street, Auckland

New Zealand

 For more information 

Masterclass 1: 

https://www.eventbrite.com/e/china-digital-marketing-masterclass-1-how-to-run-effective-digital-marketing-campaigns-in-china-tickets-67132782961

Masterclass 2: 

https://www.eventbrite.com/e/china-digital-marketing-masterclass-2-the-booming-of-video-phenomena-in-china-is-it-worth-the-hype-tickets-67140088813

Masterclass 3: 

https://www.eventbrite.com/e/china-digital-marketing-masterclass-3-get-interactive-with-wechat-mini-program-what-is-this-about-tickets-67141685589

Masterclass 4: 

https://www.eventbrite.com/e/china-digital-marketing-masterclass-4-smart-ways-to-choose-media-options-and-effective-kol-marketing-tickets-67142814967