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Chinese consumers are different from Australian consumers in terms of behaviours and views. In the China market where the trust of brands and products is limited, Chinese consumers are used to the high commitment way of shopping in which choices are made base on research. So how can a new Australian brand build up the trust among Chinese consumers?
中国消费者的行为和观念与澳洲消费者相异，在信任感缺乏的中国市场，消费者们已经习惯了“先调查后选购”的高投入购物，在这种情况下，一个全新的澳洲品牌应该如何在中国消费者中建立信任？
UMS Australia Business Development Manager Jo Ruo has been invited by Australia China Buisness Council (ACBC) to give a 15-minute talk presenting the topic, Tell your story: Building brand and authenticity for the China market on 13 September 2018 for the purpose of helping Australian SMEs tackle the "trust problem" and build up their brands in China. The whole seminar will last for 2 hours.
UMS商务拓展经理Jo Ruo接受了澳中商会邀请、将于9月13日在澳大利亚针对相关议题进行介绍演讲，演讲将围绕澳洲中小企业如何获得中国消费者信任展开。
In the presentation, Jo will cover the digital media marketing for SMEs, the corresponding marketing strategies, digital media platforms in China and the power of co-branding. It will provide a clear direction for SMEs with limited budgets for brand promotion in China. Feel free to access the Eventbrite page of the seminar and secure your ticket from the "Read More" button at the bottom.
Jo将在演讲中介绍中小企业数媒营销策略、中国数字媒体平台和品牌合作。对于传播预算有限的中小企业，这场讲座将会为你指明最合适的中国市场发展方向。购买研讨会门票请点击“阅读原文”。
Thursday 13 September 2018
7:30 am – 9:30 am ACST
PwC Adelaide, Level 11, 75 Franklin Street
Adelaide, SA 5000, Australia
Jo Ruo
UMS Australia Business Development Manager
Jo Ruo has extensive China market, social media and e-commerce experience across multiple industries including beauty, luxury goods, fashion and education. She is a cross-cultural marketing expert with strong credentials in business development, operations and strategic planning.
Jo Ruo拥有丰富的中国市场、社交媒体和电子商务经验，职业生涯横跨美妆、奢侈品、时尚和教育行业。作为一名跨文化市场营销专家，Jo在商务拓展、运营和战略规划等诸多领域获得了资质认证。
The Australia China Business Council (ACBC), founded in 1973, is a membership-based, non-profit, non-governmental organisation comprised of National Office, eight Branches, and more than 1500 representatives from over 900 Australian companies who do business with China. ACBC actively promotes two-way trade and investment, and economic cooperation and understanding, between the business communities of Australia and China.
澳中商会(ACBC)成立于1973年，是一个基于会员制的非盈利、非政府组织，包括1个总商会、6个分支机构、超过1500名代表，他们来自与中国有业务往来的900多家澳大利亚公司，澳中商会旨在促进了澳中两国商界的双边贸易和投资，以及经济合作和交流理解。作为澳大利亚政府的顾问之一，澳中商会(ACBC)在澳中商业关系中发挥着重要的作用。
United Media Solution is an award-winning digital agency. We are a full-service independent agency which specialises in social media.
UMS partner with leading international companies to connect their brands with Chinese consumers through targeted creative communications.
We focus on international conversation, marketing consulting, cultural analysis, website localisation and social media management.
UMS成立于2011年，是一家专注于数字传媒领域研究及互联网营销服务的国际化新媒体公司。我们的办公室位于上海、宁波、新西兰奥克兰、澳大利亚墨尔本。
商务联系：sales@umssocial.com
加入我们：career@umssocial.com
新浪微博：@UnitedMediaSolution
