
— If you need to talk to China, talk with us!
Background
In May 2017, Chinese President Xi Jinping announced at the Belt and Road Forum for International Cooperation that China will hold China International Import Expo(CIIE) starting from 2018.
It is a significant move for the Chinese government to hold CIIE to give firm support to trade liberalization and economic globalization and actively open the Chinese market to the world. It facilitates countries and regions all over the world to strengthen economic cooperation and trade, and to promote global trade and world economic growth in order to make the world economy more open.
Chinese government would like to work with all countries, regions and international organizations to make CIIE a world-class Expo, providing new channels for countries and regions to do business, strengthen cooperation and promote common prosperity of the world economy and trade.

CIIE is over, now what do I do?
You’ve exchanged business cards, walked the soles off your shoes, and talked to a thousand potential business partners during CIIE.
Join China’s foremost food and beverage brand consultancy. The Silk Initiative, and a panel of professionals who are “making it happen” in China so that you can make the most of your visit after CIIE.
Our panel of experts will bring perspectives from small to large size brand owners, F&B import/distribution, IP protection, and digital marketing activation. Prepare your market entry questions for this insightful and practical guide to moving on to next steps for your China strategy!
Come and join The Silk Initiative for an exclusive event to show how to make the most of your time at CIIE. Special government regulations are limiting space, so make sure to sign up asap before Oct 31, for more information and to RSVP, please contact Kirsten Lee Olson at kirsten@thesilkinitiative.com.
If you are in China during CIIE, please come along to this exclusive event organised by The Silk Initiative. Jessica Miao (CEO of UMS), will be the guest speaker at this event. Other speakers include Per Linden, Peter McDonald, Martin Papp, The a2 Milk Company, and Michael Mangelson.The time of this event is Thursday 8th Nov 2018, 9:00 to 11:30 am.
There will also be plenty of time to network with other CIIE guests and local F&B entrepreneurs who have made a name foe themselves in China. The event is intended for Brand Owners, Export Managers, and China Strategy Decision Makers for F&B brands. Look forward to meeting you there to discuss China strategy.



United Media Solution is an award-winning digital agency. We are a full-service independent agency which specialises in social media.
UMS partner with leading international companies to connect their brands with Chinese consumers through targeted creative communications.
We focus on international conversation, marketing consulting, cultural analysis, website localisation and social media management.
UMS成立于2011年,是一家专注于数字传媒领域研究及互联网营销服务的国际化新媒体公司。我们的办公室位于上海、宁波、新西兰奥克兰、澳大利亚墨尔本。

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