United Media Solution is an award-winning
marketing to Chinese agency which
specialises in digital and social marketing.
NEWS
UMS Intern shares insights into Māori culture through a cultural workshop.
Brandon, one of our summer interns, is a descendent of the Tainui and Taranaki Iwi’s and proudly represents his Māori Whakapapa. Having this unique perspective and great talent on the UMS Ningbo team is a rare privilege, and the team has embraced the opportunity to dive into Māori culture and uncover shared elements with our Chinese counterparts.
Our discussion didn't stop there as we delved into the ethical dilemmas, exploring examples of cultural appropriation. We openly addressed and discussed the potential harm caused through the misinterpretation of indigenous cultures. We underscored the significance of approaching cultural understanding with sensitivity, emphasizing our profound respect for cultural diversity.
We pride ourselves on being culturally competent and look forward to delving deeper in Māori culture as the weeks progress!
END.
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Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.
As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.
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