United Media Solution is an award-winning
marketing to Chinese agency which
specialises in digital and social marketing.
CONSUMER TRENDS
Where do Chinese international students want to study most?
Thousands of Chinese international students are already re-entering the international study market, but their destination preference has changed significantly over time:
📉 Political turbulence and violence have knocked USA off the top spot. The country once captured 51% of Chinese students, which has now fallen to just 30%.
🔐 The UK has climbed in appeal due to safety and security and its historical and cultural features. Australia and New Zealand can benefit from the 'Commonwealth Halo' effect of high-quality English education 'down under' over the last 170 years.
📈 Hong Kong, Japan and Singapore have all risen in popularity, partly due to travel distance but also as a nod towards the future of the world's economic growth in Asia.
For more information, check out our latest whitepaper: Reconnecting with Prospective Students.
👇👇Download the full report to access insights and trends to help build your marketing strategy for 2023 and beyond. Download the full report here: https://lnkd.in/gQuckZvB.
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Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.
As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.
