United Media Solution is an award-winning
marketing to Chinese agency which
specialises in digital and social marketing.
NEWS
The #NZSOMO NZ Social Media Forum is in full swing!
Day one brought fantastic insights from platforms like Facebook, Instagram, TikTok, LinkedIn, and Pinterest. Our founder, Jessica Miao along with Izzie Guo from New Zealand Story Group delivered a session on Chinese Social Media Platforms. They highlighted how these platforms are utilised by Chinese residents in China and in New Zealand.
Key Takeaways:
74% of China’s population uses social media – over 1 billion people!
20 million Chinese people living abroad use social media daily.
China boasts 1.76 billion mobile phone connections (125% of the population)
Top Platform Features:
WeChat: Messaging, Moments Feed, Official Accounts, Payments, Mini Programs.
Little Red Book (Xiaohongshu): Home Feed, Search, Community Groups, Live-Streaming, In-App Ecommerce.
Douyin: For You Page, Search, Video Editor, Live-Streaming, Douyin Store.
Chinese social media is crucial for local news, lifestyle updates, and more for over 1 million local Chinese residents living in Australia and 300,000+ in New Zealand.
Strategy Tips:
Get strategic for your key consumers.
Tailor content to demographics.
Right content, right platform: WeChat, Red, Douyin.
Leverage social commerce for direct purchases.
Collaborate with influencers.
Monitor trends for strategy adaptation.
For more info, click 'READ MORE' and download the China Social Media Platforms Report!
Visit New Zealand Story for an incredible selection of professional photography and video to promote your Kiwi brand globally! 📸🌟
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Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.
As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.
