UMS Renews Partnership with TNZ Trade Department

United Media Solution (UMS) is pleased to announce the renewal of its partnership with Tourism New Zealand’s Trade Department, continuing its role as the organisation’s China social media operations partner.

As a vital arm of Tourism New Zealand, the ChinaTrade Department provides training, events, and day-to-day marketing support for partners across key markets in China, helping to drive awareness and growth of New Zealand’s tourism industry.

With strong expertise in China’s digital landscape, UMS will continue to support TNZ Trade Department through tailored social media strategies. The collaboration will include content development, community engagement, and performance optimisation, ensuring New Zealand’s tourism brand effectively reaches more Chinese travel trade professionals.

This renewal underscores TNZ’s recognition of UMS’s proven digital marketing capabilities and reflects a shared commitment to delivering data-driven, China-specific digital and social media initiatives that strengthen trade engagement and promote New Zealand as a world-class tourism destination in the China market. 

At UMS, we craft innovative, data-driven marketing strategies that authentically connect brands with global audiences. With expertise across international education, tourism, B2B, and government relations we take pride in our ability to create and deliver tailored solutions that resonate across cultures and regions.

United Media Solution (UMS) was founded in 2011, with roots in both Auckland and Ningbo. What started as a cross-cultural business connecting New Zealand and China has since expanded its reach with international clients spanning Australia, New Zealand, China, the UK, Europe, and select markets in the US.

Our journey began in China, where our deep local connections and cross-cultural understanding provided a strong foundation for growth in the APAC region. Today, we are proud to partner with clients around the world, from multinational corporations to emerging brands looking to expand their presence.