With a population of 1.379 billion people, and one of the largest economies in the world, China represents a huge and potentially highly lucrative opportunity for any company that manages to break into the market. It is now the largest online shopping market, reaching a gross merchandise value (GMV) of USD$683 billion (or RMB 4.7 trillion) in 2016.
Yet China is a challenging market for foreign businesses to break into, to say the least, and many businesses – including behemoths like Asos and Uber – have failed in the attempt. This is due in part to China’s digital landscape, which is unlike anything known in the rest of the world. Lessons learnt elsewhere cannot be applied to China as the tools at your disposal are entirely different. There is no Facebook, Google, or Twitter – there is WeChat. To have any hope of cracking the code, WeChat truly holds the key.
We’re not going to sugar coat it – WeChat marketing is no walk in the park. But we’re here to help. Sinorbis recently published WeChat marketing 101 guide.
In this guide, we’ll cover:
How WeChat fits into the digital landscape in China
WeChat’s main features and how users engage with them
The difference between a Subscription and a Service account (and which account might be right for your business)
How to build brand awareness
How to drive engagement and conversions
How to delight customers and build brand loyalty
