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One of the early steps most organisations take as they begin their journey in the China market is setting up a digital presence. It is during this process however, that brands are at risk of making their first mistake in China: overlooking the critical step of ensuring ownership of their Chinese digital assets.
Your China‑facing website and social channels determine whether you remain visible, searchable, and credible.
If you’re serious about building a China strategy, you need the keys in your own pocket from day one. Yet many still outsource the critical foundations like web assets and social‑media account ownership, trading speed and convenience for long-term control.
This article details the main options you have to setup a China digital presence, how to secure control and shows a clear breakdown of how your options compare.
Website setup in China: what you need to know
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Social media account ownership: WeChat vs. Douyin & RedNote
Why WeChat ownership is a non-negotiable
WeChat remains the default channel for almost any organisation serious about China. Yet registering a WeChat Official Account under a foreign entity can take up to 90 days, and many global brands therefore lean on local agencies who promise a faster option. The danger? Ownership sits with the agency’s business licence, not with yours.
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This means, that as far as Tencent (WeChats parent company) is concerned, the account, and all its followers, do not belong to your organisation. Imagine a scenario, where after investing in building an audience on WeChat for 5 years, you've lost access to an account and all of your followers in the blink of an eye. Unfortunately, this is a far more common scenario than you might expect.
Douyin and RedNote: simpler but still ownership-critical
Platforms such as Douyin (China’s TikTok) and XiaoHongShu/RedNote (China's Instagram) allow faster, passport‑only registration, but the same rule applies: the legal entity listed as the owner controls the audience. Ensure your organisation’s name appears on the registration certificate and that multiple administrators—ideally C‑level and IT security—hold Super Admin rights.
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Ready to build a compliant, lightning‑fast website and ensure full control of your WeChat audience? Request a Sinorbis demo and see how easy owning your digital future in China can be.
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https://www.sinorbis.com/sinorbis-demo
Click"read more"and contact our team to learn how we can ensure full control of your digital presence in China.
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