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前言
Throughout 2024, Sinorbis has been accompanying everyone, delivering exciting social media and marketing insights. We're thrilled to embark on another year of growth and collaboration in 2025.
Check out our 8 handpicked annual articles below. For more, follow us and stay updated!
目录
Boost
Asia Marketing via Sinorbis WhatsApp Automation
01
With over 800 million WhatsApp users in Asia and 175 million active business accounts messaging daily, responding to every inquiry promptly can be challenging, especially with limited resources or a small team.
To address this, we're excited to introduce the latest update to the Sinorbis Experience Platform: our WhatsApp automation tool.
This new automation feature will transform how you engage with audiences across Asia, making each interaction more efficient and personalized. By streamlining tasks and communication on WhatsApp, it enables you to respond to customer inquiries more quickly and effectively.
02
Maximize your reach with Sinorbis' WhatsApp software
As instant messaging has become a cornerstone of daily communication, WhatsApp has emerged as the most popular messaging app, particularly in Asia.
It’s an indispensable tool for everyone from education providers to technology companies, and more. While WhatsApp is a singular tool, its usage and cultural context varies throughout the region meaning a one-size-fits-all approach is unlikely to be successful.
How to enhance your customer insights with the Sinorbis Profile
03
With different digital assets and social channels needed to reach audiences across Asia, organizations often struggle with fragmented contact data. When information is scattered across various systems, creating a unified customer view becomes a challenge.
Studies suggest that fragmented data can hinder customer experience strategies, as organizations are unable to fully leverage insights due to this dispersion.
This challenge is even more pronounced in Asia, where digital engagement is highly diversified across platforms like WeChat, WhatsApp, and LINE. As a result, separate platforms are required to manage each social media account, making it difficult to track performance across the region.
04
How Sinorbis' new SEO reporting helps you......
Marketers often face significant challenges when evaluating their search engine optimization (SEO) performance in Asia.
The dominance of different search engines in each Asian country requires a multifaceted SEO strategy to ensure visibility across all platforms. This is complicated by limited performance insights, as traditional SEO tools focus mainly on Western search engines like Google and Bing, overlooking key Asian players such as Baidu, Naver, and Yahoo! Japan. As a result, this lack of visibility hampers marketers' ability to optimize campaigns effectively across Asian markets.
Cross posting WeChat articles to your website
05
WeChat, China’s dominant social platform, is a crucial channel for reaching Chinese consumers. WeChat articles, similar to blog posts, are comprehensive and engaging content that offer in-depth insights, news, and stories through WeChat Official Accounts.
Quality, engaging content is key to growing followers, as articles can be shared via Moments, group chats, direct messages, and can also appear in WeChat Search.
Similarly, regularly publishing fresh content on your website is essential for generating more organic traffic from search engines, particularly for Baidu SEO.
06
What is Douyin?
The Chinese version of TikTok
Launched in 2016 by ByteDance, a year before TikTok, Douyin is a separate platform created exclusively for the Chinese market, with content not shared between the two. The name "Douyin," meaning "shaking sound" in Chinese, highlights its focus on music and sound-driven short-form videos.
Although Douyin is the Chinese counterpart of TikTok, marketers looking to engage audiences in China must understand that the two platforms function differently and require distinct strategies. If you have a TikTok official account, you'll need to set up a separate account for Douyin.
Why do you need a Little Red Book official account?
07
With a predominantly female user base and 85% of its audience being Gen Z, Little Red Book is a must for brands targeting young women.
Additionally, the prevalence of UGC on Little Red Book means your brand is likely being discussed on the platform. This is especially true for destinations and attractions such as restaurants, museums, and galleries, which naturally lend themselves to compelling user-generated content.
08
WeChat Advertising: How to get it right as a foreign brand
With WeChat’s growing user base and its booming popularity as China’s leading social media platform, WeChat advertising is a key element of your digital strategy in China.
Advertising on WeChat provides a valuable gateway for foreign brands to connect with Chinese digital consumers. It allows companies to display promotional messages in users' newsfeeds or at the bottom of WeChat Official Account articles. WeChat ads help foreign brands grow their follower base and drive qualified traffic to their Chinese websites.
