It’s an indispensable tool for everyone from education providers to technology companies, and more.While WhatsApp is a singular tool, its usage and cultural context varies throughout the region meaning a one-size-fits-all approach is unlikely to be successful.

WhatsApp account types 

WhatsApp Messenger is the standard WhatsApp user account most people are familiar with. However, it can only be used for one-to-one interactions and does not support broad marketing campaigns.

WhatsApp Business, while offering a suite of basic features such as creating a business profile, showcasing products and catalogues, and automating some messages, it falls short for businesses aiming to communicate at scale as it has significant limitations in reaching audiences above the size of 256 contacts.

Unlike standard accounts, WhatsApp Business API accounts do not come with a ready-made interface; instead, users must connect to the API through a Meta business partner. Enter the Sinorbis WhatsApp marketing software, equipped with WhatsApp Business API offering advanced tools designed to optimise customer engagement and operational efficiency.

 Sinorbis’ WhatsApp marketing software features

With a WhatsApp Business account messaging, you are limited to only users who have saved your organisation’s number and additionally is limited to up to 256 users per broadcast.

On the Sinorbis Experience Platform, you unlock the ability to broadcast messages to unlimited contacts, allowing you to engage your audience at scale via outbound messaging.

Sinorbis’ WhatsApp automation tool helps you make every interaction on WhatsApp more efficient and personalised, as research shows automations can increase your sales team capacity by 20%. 

You can also automate the assignment of prospects to custom segments or even assign prospects from a specific region to a representative of your choosing.

By incorporating call-to-action (CTA) buttons within your messages, you enhance engagement and boost conversion rates significantly, with WhatsApp business users seeing clickthrough rates as high as 57%.

These buttons allow recipients to navigate effortlessly to websites, landing pages, forms, or specific online resources optimized for your chosen locale in Asia with just a tap.

And more