Messaging on WeChat

Turning conversations into conversions

While WeChat is a powerful tool for reaching Chinese consumers, its limitations can make it difficult to scale meaningful engagement. Sinorbis bridges this gap by enhancing what’s possible on WeChat. Our integrated solution enables organisations to deliver consistent, personalised messaging that builds trust, boosts engagement, and streamlines communication through key features such as:

 - Unlike native WeChat, which doesn’t retain past conversations, the Sinorbis Profile stores your entire chat history. 

– Don’t miss a single WeChat message by automating common queries with custom chat flows that provide instant, round-the-clock assistance. This ensures your audience always receives timely responses, without overloading your team.

– Get notified of new WeChat messages directly in your email inbox and respond without logging into the platform, simplifying your workflow and ensuring no message goes unanswered.

– Enable two-way communication between your team and Chinese-speaking users with real-time message translation, eliminating language barriers to deliver a smoother, more inclusive user experience.

– Automatically or manually group contacts based on behaviour, location, demographics, and more, allowing you to send highly targeted and relevant messages that really resonate.

– Assign new followers to the appropriate contact owner to ensure follow-up is fast, efficient, and handled by the correct department.

Why WeChat messaging delivers better results for brands in China

With 1.3 billion monthly active users, WeChat is the most widely used app in China. Messaging through WeChat allows you to connect with your audience on the platform they use every day.

Email is rarely used in China for day-to-day and even for professional communication. In fact, 9 in 10 Chinese professionals prefer WeChat for business conversations, making it the most effective alternative to email in this market.

Sinorbis enhances WeChat messaging with automation tools like chatbots, messages to email, and contact assignment. These help ensure fast, accurate responses and allow the right teams to handle enquiries within WeChat’s 48-hour window.

Improved customer experience and engagement

Meeting your audience on the platforms they already use makes interactions feel natural and frictionless. Plus, faster response times and convenient messaging channels also increase satisfaction and encourage deeper engagement.

Higher conversion through actionable insights

With full visibility into messaging history, you can track how enquiries are handled and gain insight into the needs and behaviours of your Chinese audience. This helps you identify patterns, improve your responses, and even automate recurring questions to boost conversion rates.

How can you leverage WeChat messages to effectively engage your followers

WeChat messages can be used to nurture new followers by setting up a Welcome Message that encourages them to start a conversation, where responses can be automated to nurture audiences through their customer journey.

Example engagement flow

Gain valuable insights from WeChat messaging data

For example, if multiple users express interest in a specific product, you can create a broadcast targeting that segment. Or if sentiment analysis shows excitement around gifting, plan a campaign around upcoming holidays like Singles' Day.

These insights also help shape your content calendar:

• Launch seasonal promotions when demand starts rising (e.g. fans in summer, skincare in winter).
• Schedule broadcasts to align with trending topics or peak interest periods.

Don’t let messages fall through the gaps

Every message is a chance to connect and possibly convert. But if you’re not equipped to respond quickly or personally, you risk losing that opportunity. With Sinorbis, you can ensure no message is missed, no context is lost, and every follower gets the experience they expect.

Whether you're supporting users, nurturing leads or booking appointments, personalised WeChat messaging, backed by the right tools, can make all the difference.