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QQ is a Chinese instant messaging and social platform developed by Tencent (the same company that owns WeChat). It first came out in 1999 as OICQ, which stands for Open ICQ. People often compare QQ to early messengers like ICQ or MSN Messenger, but QQ has grown into much more than just a chat app. It's a huge ecosystem that includes gaming, music, shopping, payments, and more.
Key facts about QQ
QQ's user base is predominantly young, making it a highly valuable platform for social media marketing. Understanding its demographics and other statistics can make marketing much more effective.
Tencent QQ engages 532 million monthly users in Q2 2025
As of June 30, 2025, Tencent QQ had 532 million monthly active users (MAU) on mobile devices. QQ is one of China's most important social networks, serving hundreds of millions of users with messaging, entertainment, and digital content services.
Tencent QQ user demographics overview
QQ is very popular among teens, college students, and young adults all over China. The majority of QQ users are under the age of 24, reflecting its continued strength in student communities, gaming culture, and interest-based social groups. Because it is so closely tied to gaming and digital entertainment, the platform also has a slightly male audience.
QQ is popular across the country, but it is most active in tier-2, tier-3, and lower-tier cities, where younger users use it to talk to each other, work together in groups, and share multimedia. QQ is a great way for brands to reach young, tech-savvy consumers and digital natives.
QQ vs. WeChat
Tencent QQ and WeChat are two popular Chinese social media platforms. They each have their own unique features and user bases. QQ, which came out in 1999, resonates most with younger audiences. It has a lot of great features, like group chats, voice and video calls, file sharing, gaming, and streaming music online. As of mid-2025, QQ has about 532 million mobile active users (MAU). Its main focus is on social networking and entertainment services.
WeChat, on the other hand, is a more complete app that combines messaging with a variety of other services, such as mobile payments, social media, e-commerce, and more. People of all ages use WeChat, but it is especially popular with people who want an app that can do a lot of different things and help them with their daily tasks. WeChat is a major player in the Chinese market, with more than 1.4 billion monthly active users as of mid-2025.
Key features of Tencent QQ (mobile & desktop)
Instant messaging (IM): QQ's main feature is real-time text chat, which lets you talk to one person or a group of people on both PC and mobile devices. In chats, people can send text, voice notes, pictures, emojis, and stickers. They can also make big group chats to talk to friends or coworkers.
Voice and video calls: QQ lets you make high-quality voice and video calls on both desktop and mobile devices. The app supports one-on-one and multi-person calls, offering HD audio and group video chats between friends or meeting participants.
File sharing and cloud storage: QQ has great file-sharing and cloud storage features that let you share documents, pictures, videos, and more. Users can easily move large files between devices, like from a PC to a phone and back again, by dragging and dropping them or using "point-to-point" transfer.
QQ Space (QZone): QQ is also a social network through QQ Space (QZone). Each user has a profile page or "space" where they can post status updates, write blog-style diaries, and share photos or short videos with friends. Like Facebook's feed, friends can comment on and "like" posts. This social feed is built right into QQ, so for example, your friend's latest QQ Space photo album shows up in your news feed. This makes QQ a place to both message and share.
How do people use QQ for marketing?
Tencent QQ boasts 532 million monthly users, providing brands with tools such as targeted ads and KOL partnerships to engage younger audiences. With QQ Space's interactive and native ads, campaigns can blend in with users' feeds without any problems.
QQ's focus on gaming, entertainment, and premium memberships lets them run immersive ads. At the same time, cross-platform integration with Tencent services, such as WeChat, expands its reach across social media, messaging, and e-commerce.
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