It's been challenging, and yet rewarding in many ways. Before we jump into 2023, let’s look back at the most memorable moments of last year and see what we achieved together at mediaman.
It consists of five interactive and interconnected modules: New Released, Model Overview, Gallery, AMG Engines & History. The model overview allows the user to effortlessly find the dream model by comparing them according to the individual metrics. Besides technical information and the iconic engine sounds each model will have additional content in form of a media library containing further content like marketing images and videos.
The G-Box is an innovative sales experience for the Mercedes-Benz G-Class, transforming any venue into a product sales area.
The Maybach Atelier, located at BFC Shanghai, is a new retail format that highlights the Maybach’s creator aura, where customers and brand enthusiasts can immerse into the brand through a multitude of experiences, even beyond the vehicle.
The Maybach 3D visualizer takes users on their journey to their individual Maybach. Displayed on an 83 inch OLED screen, the first retail car visualizer in vertical format, draws the users inside the luxurious world of Maybach.
A multi-sensory experience that shows the users around and inside the cars to introduce the highlights as well as functions from technology and luxury.
One of the projects we've enjoyed doing most over the past year is our digital version of Mahjong - China's most popular board game, played in backyards, parks and lounges across the whole country.
For Porsche China we were given the opportunity to implement our idea of a Porsche-themed Mahjong game. Integrated into an arcade-style table, players can compete against virtual opponents with different difficulty levels and according to different local rules. 吃碰杠!
For Mercedes-Benz Vans V-Class a total of 1000+ images, image packages and a WebGL configurator were produced using the mediaman on-demand content creation engine.
07. Haier Brand Platform
Following with Haier strategy of "World's leading IoT Ecosystem Brand", we enhance the high-tech and innovative weight in group website, as well as deeper story of corporate ESG.
Meanwhile, an Ecosystem Brand Evaluation platform call for more corporates and brands to share their new brand paradigm in how they encouraging the co-creation between users and ecosystem partners to provide unbounded and continuously iterative integrated value experience, thus ultimately creating life-long users, achieving win-win symbiosis among ecosystem partners, and creating and passing on greater value for society as a whole.
More of Haier business units, Haier school and Haier ecosystem brand creative festival in 2022 to realize Haier's ambitious on Corporate ESG and brand vision.
We're Growing
mediaman Shanghai is growing and we welcomed 4 new members to join our creative team in 2022.
As a member of mediaman Account/Project Management team, Nicole manages multiple projects in the field of digital customer experience in China, and is mainly responsible for the Mercedes-Benz client.
Since 2022, Grace is part of mediaman Shanghai, consulting her clients on extraordinary digital user engagement strategies. She initiates and delivers highly complex projects that build the bridge between digital and physical experiences.
Liz has been working in the tech industry, and her solid visual performance and innovative sense find a balance between creating beautiful design and upgrading it to the new level.
As a new member of mediaman Shanghai, Alina manages marketing activities and is responsble for digital content creation.
We’re still growing, so make sure you visit our mediaman WeChat account if you’re interested in joining us!
mediaman Outing 2022
Similar to 2021, last year saw plenty of in-person events get canceled/postponed or moved to virtual events.
However, our team found an opportunity to gather together to connect, look back at the last year, celebrate our achivements and set the new goals for the upcoming year.
