Embark on a journey into the next era of luxury automotive retail as mediaman introduces its latest creation - the Mercedes-Benz G-Class VR Experience. Immerse yourself in a state-of-the-art virtual reality adventure, meticulously crafted with the cutting-edge technology of Unreal Engine 5.
VR at Retail
First presented at the Global Training Event (GTE) in Mallorca, Spain, specifically for Mercedes-Benz dealers from around the world, this cutting-edge virtual reality experience is sure to take your breath away. With the highest quality CG graphics, materials, and textures, you'll be fully immersed in an ultra-realistic environment that will make you feel like you're behind the wheel of a real G-Class. Experience the thrill of this iconic car like never before.
The Art of User-Friendly Immersion
To immerse the users completely, the life-like environment also features moving clouds and birds, as well as a 24-hour sun setup, bringing the whole scene to life.
But that's not all - we've also included unexpected moments to keep things interesting. For example, to showcase the G63's incredible tilt angles, there's a stone platform that raises the car and gives you an unparalleled look at its climbing capabilities. This is just one example of how we're pushing the boundaries of what's possible in a retail setting. Moreover, the accessibility and usability was an important factor while designing the experience.
We designed the UX, so that every user can enjoy the experience, even if they are not very familiar with controlling and moving in the virtual space.
By implementing a remote control unit via iPad, the user can enjoy the experience, while being guided by a sales consultant in the real world.
Beyond Reality: Step into a World of CG Excellence
The VR experience offers a truly immersive and interactive virtual reality experience, where the user can explore and configure the car in all its available colors, rims, trims, upholstery, and option packages. The VR environment has been designed with attention to detail, and features a variety of interactive elements, such as opening and closing doors, sunroof, and more. The sound experience is specially crafted to provide a fully immersive experience. Utilizing the latest technology of Unreal Engine 5, we are able to provide an unparalleled level of realism and interactivity for an ultimate configuration and training experience.
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