mediaman's work was awarded with the Digital Media Awards 2022
Campaign Asia-Pacific's Digital Media Awards 2022 that is set out to celebrate outstanding ideas, work, agencies, brands and talent in the Greater China region, awarded the Mercedes-Benz G-Box with the Gold Award for “Best Use of Technology”.
The judges recognized this new form of “phygital” and customer-centric retail which combines technologies like Unreal Engine 4 (Gaming Engine), RFID, 3D-Printing and connects them to the online world (WeChat Mini-Program).
The G-Box represents also a great collaboration of three agencies: mediaman Shanghai (Digital & Implementation), anySCALE (Industrial Design) and U-Isaria (Construction & Implementation) which were able to present their strong core capabilities at their best.
In the future, the G-Box will play an important role at dealerships or other retail locations in presenting the G-Class in all possible individual configurations, to visualize complexity but most importantly to give a customer an emotional and unique buying experience.
About the G-Box
Engaging users means engaging their senses. The G-Box is an innovative sales experience for the Mercedes-Benz G-Class, transforming any venue into a product sales area.
The centerpiece is the 360-degree real-time configurator based on Unreal Engine 4, which visualizes the G-Class in native 4K resolution on a 65-inch touchscreen. But it is also a multi-sensory interaction: 3D printed parts allow for a sense of shapes and materials, making every choice an interplay of physical elements and real-time digital visualization.
The box is equipped with sensors, lights and sounds that react to user interactions and offer a truly audiovisual experience that will give you goosebumps. Each unique G-Class customization created on the G-Box can be taken via WeChat, shared with friends or simply ordered.
More about this project: https://www.mediaman.com.cn/en/case/mercedes-benz-g-box/
About the Digital Media Award
The Digital Media Award is a highly recognized award in the creative industries. It is owned and organized by Campaign Asia-Pacific, a leading advertising and new media publishing company.
As Greater China's digital industry leads the world in terms of creativity and innovation, this awards competition aims to celebrate the truly remarkable work that has a positive impact on people, brands and society. Categories have been selected to reflect the development and growth of marketing in Greater China.
More about this award: https://www.digitalmediaawards-china.com/en/home-en/
