【品牌出海案例】
📣某专注于动漫服饰和道具的品牌，通过独立站提供个性化定制服务，用户可输入身材数据匹配尺寸。结合Instagram等社交平台进行买家秀互动，服务全球cosplay爱好者，市场覆盖美国、日本、欧洲等地，月访问量超67万。
📣某深耕户外露营领域的品牌，以“轻户外·轻旅行”为理念，通过YouTube、Instagram等平台进行创意内容营销，结合中国文化元素联名、提升品牌影响力。产品涵盖帐篷、睡袋、炉灶等一站式户外装备，年销售额增长超40%，畅销全球多个国家和地区。
【国内外政策及平台动态】
📣2025年，俄罗斯本土平台Ozon超越速卖通成为俄罗斯最大跨境电商交易平台，2025年处理中国卖家订单超200万/天，计划2026年实现GMV和订单量翻倍增长。
📣TikTok在越南推出支付功能“TikTok Pay”，完善商业闭环；小红书推出“电商出海领航计划”，覆盖美国、中国香港及澳门市场。
📣Temu与荷兰邮政合作，拓展泛欧跨境配送网络；顺丰国际与英国安睿物流签署协议，深化全球物流合作，拓展欧美市场服务。
[Brand Globalization Cases]
📣A brand specializing in anime costumes and props offers personalized customization services through its independent website, where users can input their body measurements to match the appropriate sizes. By leveraging social platforms such as Instagram for buyer showcase interactions, the brand serves cosplay enthusiasts worldwide, with a market presence in the United States, Japan, Europe, and other regions, attracting over 670,000 visits per month.
📣A brand deeply rooted in the outdoor camping field, adhering to the concept of "Light outdoor, light travel", conducts creative content marketing through platforms such as YouTube and Instagram, incorporating Chinese cultural elements to enhance brand influence. Its products cover one-stop outdoor equipment such as tents, sleeping bags, and stoves, with annual sales growth exceeding 40%, selling well in multiple countries and regions worldwide.
[Domestic and international policies and platform developments]
📣In 2025, Ozon, a local platform in Russia, surpassed AliExpress to become the largest cross-border e-commerce trading platform in Russia, processing over 2 million orders per day from Chinese sellers. It plans to achieve a doubling of GMV and order volume in 2026.
📣 TikTok has launched the payment function "TikTok Pay" in Vietnam, completing its commercial ecosystem. Xiaohongshu has launched the "E-commerce Overseas Navigation Plan", covering the markets of the United States, Hong Kong, and Macao.
📣 Temu has partnered with PostNL to expand its pan-European cross-border distribution network, while SF International has signed an agreement with ARA Logistics to deepen global logistics cooperation and expand services in European and American markets.
