外贸报价邮件实用模板（精简专业版）
报价是外贸业务的关键环节。各企业均有成熟的价格体系，业务员须严格遵循，不可随意调价。盲目降价不仅损害利润，更易削弱客户对产品与品牌的信任。措辞不当，甚至可能造成不可挽回的损失。
以下整理6类高频报价场景的标准英文邮件模板，内容简洁、结构清晰、符合国际商务规范，适用于日常外贸沟通，可结合具体产品信息直接套用。
1. 客户主动询价，我方标准报价
Dear Mr./Ms XX,
Thank you for your inquiry about [XX products] dated [dd mm, 20xx].
We are pleased to quote our best price as follows:
- Product name:
- Specification, weight and size:
- Packing:
- Payment terms:
- Delivery time:
- Shipment fee:
- Quantity:
- Price validity:
- Other terms:
Please review and confirm at your earliest convenience. We look forward to your reply.
2. 我方主动推介，向客户首次报价
Dear Mr./Ms XX,
We noted your interest in [XX products] via [Alibaba/other channel] and are pleased to supply them.
Our firm offer is as follows:
- Product name:
- Specification, weight and size:
- Packing:
- Payment terms:
- Delivery time:
- Shipment fee:
- Quantity:
- Price validity:
- Other terms:
Please confirm your acceptance at your earliest convenience. We look forward to your reply.
3. 需确认规格后报价
Dear Mr./Ms XX,
Thank you for your inquiry about [XX products] dated [dd mm, 20xx].
To provide an accurate quotation, please advise detailed specifications — including size, weight, material, packaging requirements, and target quantity.
We look forward to your prompt reply.
4. 无现货时推荐替代品报价
Dear [Mr./Ms XX],
Thank you for your inquiry of [date] regarding [product, e.g., Cate 9 cable].
We regret that the item is currently out of stock due to high demand.
As a close substitute, we offer:
- [Cate 5 cable], US$[X] per meter FOB Shanghai, inclusive of 2% commission.
Please let us know if this alternative meets your needs.
5. 针对特定产品（如Toaster）的详细报价
Dear Mr. Jones,
Thank you for your inquiry dated 16 March regarding our toaster.
Enclosed are product photo and details for your reference:
- Product: Toaster
- Specification: [details]
- Packing: 1 pcs/box
- Price: USD 10.00/pcs
- Payment: Irrevocable L/C at sight
- Discount: 1% for orders ≥1,000 pcs
We look forward to receiving your first order.
6. 报价邮件典型范例
范例一：大宗农产品CNF报价（含价格有效期与不可还价声明）
Dear Mr. Jones,
Thank you for your email enquiry for groundnuts and walnutmeat CNF Copenhagen dated 21 February.
We offer firm, subject to your reply reaching us on or before 26 February:
- 250 MT handpicked, shelled, ungraded groundnuts
- Price: RMB 2000 net/MT CNF Copenhagen & other major European ports
- Shipment: Within 2 months after L/C receipt
This is our most favorable price; no counter-offer will be considered. Given strong market demand, prompt confirmation is advised to secure pricing.
范例二：皮革手袋CIF报价（含装运期与资质要求）
Dear Mr. Jones,
Thank you for your letter dated 8 April regarding leather handbags.
We offer, subject to final confirmation:
- 300 dozen deerskin handbags (Style No. MS190)
- Price: USD 124.00/dozen CIF Hamburg
- Shipment: Within 20 days after L/C receipt (issued by your first-class bank)
Attached is our product brochure for further reference.
范例三：白糖FOB报价（结构化列明条款）
Dear Sirs,
Thank you for your letter of 17 July 2002 requesting 10,000 MT sugar for shipment to Japan.
Our offer:
- Commodity: Qingdao Superior White Crystal Sugar
- Packing: New gunny bags, 100 kg each
- Quantity: 10,000 MT
- Price: USD 105.00/MT FOB Qingdao
- Payment: 100% irrevocable & confirmed L/C, payable at sight
- Shipment: 3–4 weeks after L/C receipt, first available vessel to Yokohama
Note: Ready stock is limited.
范例四：移动端快速报价（要素齐全、语言简练）
Dear ****,
Thank you for your quotation request.
After verification with suppliers, we offer:
- Product: Melamine 99.3%
- Price: USD [X]/MT CIF Chittagong
- Packing: [X] kg/bag, [X] MT/20' container
- Payment: L/C at sight
- Shipment: Within 7 days after original L/C receipt (Qingdao → Chittagong)
- Validity: 10 days
Please confirm after internal review. We await your feedback.
