AI technology is transforming various industries, and particularly in their global expansion, it has become a key breakthrough for Chinese enterprises to gain international recognition.
At the Cross-Border E-Commerce Session of the E-Commerce Convention 2025 held during this year's China International Fair for Trade in Services (CIFTIS), Zhang Lijun, member of the Standing Committee of the CPC Committee and vice president of the China General Chamber of Commerce, stated that as a new growth driver for China's foreign trade and a key carrier of new quality productive forces, cross-border e-commerce demonstrates strong resilience and vitality. Moreover, overseas expansion fueled by digital and intelligent technologies is bringing about systematic changes and historic opportunities for the entire industry.
Zhang Lijun, Member of the Standing Committee of the CPC Committee and Vice President of China General Chamber of Commerce
For example, generative AI has significantly lowered the threshold for going global and enhanced operational efficiency; data intelligence has reshaped the global supply chain, enabling accurate forecasting and efficient fulfillment; data assets help enterprises build a moat through informed decision-making and global branding; digital platforms have further deepened the "cross-border e-commerce plus industrial cluster" model, unleashing the clustering advantages of Chinese manufacturing.
At the 2025 Seminar on International B2B Cooperation held during this year's CIFTIS, Beiping Tan, dean of Miaozhen Academy of Marketing Science and vice president of Mininglamp Technology, delivered a keynote speech titled The Momentum of Chinese Brands Going Global in the AI Era.
Beiping Tan, Dean of Miaozhen Academy of Marketing Science and Vice President of Mininglamp Technology, is delivering a speech
According to Tan, Chinese enterprises in their overseas expansion have evolved from exporting products, to creating hit products, to building brands, and now to promoting lifestyles. By disseminating cultural symbols, fostering community engagement, promoting cross-cultural integration and innovation, and building integrated ecosystem, these enterprises export holistic consumption scenarios encompassing products, services, and culture, thereby cultivating new habits among overseas consumers.
Tan noted that today, AI is not only functional but also emotional, and can help enterprises advance to the new stage of lifestyle expansion by understanding emotional needs.
● China International Fair for Trade in Services (CIFTIS) is co-hosted by the Ministry of Commerce of the People’s Republic of China and the People’s Government of Beijing Municipality.
● CIFTIS is the largest comprehensive fair in the field of global trade in services, serving as an exhibition window, communication platform and cooperation bridge for the service industry and trade in services.
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