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Digital, intelligent tech is reshaping global tourism

Digital, intelligent tech is reshaping global tourism 服贸会
2025-11-05
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The global tourism industry is undergoing profound structural adjustments, driven particularly by artificial intelligence (AI) and big data technologies, which are restructuring tourism value chains and reshaping the sector's development landscape. Themed "Smart Tourism for a Win-Win Future," the World Conference on Tourism Cooperation and Development 2025, held during the 2025 China International Fair for Trade in Services (CIFTIS), attracted over 600 representatives from 66 countries worldwide to discuss collaborative pathways and development trends in global tourism amid the digital and intelligent era.




Rustam Kholmatiyon, first vice-chairman of the Tourism Development Committee of Tajikistan, shared cases of digitalization and intelligentization from the capital city Dushanbe. He pointed out that local authorities are actively promoting nature conservation, community empowerment, and digital infrastructure, including the development of online tourism platforms, digital mapping, and cultural heritage revitalization projects. He also expressed interest in deepening cooperation with member cities of the World Tourism Cities Federation in investment and culture.


Rustam Kholmatiyon, First Vice-Chairman of the Tourism Development Committee of Tajikistan


Olaf McKay, mayor of Valletta, Malta, stated that Valletta, facing the challenges brought by the rapid growth of the tourism industry, places the digital transformation at the core of its sustainable tourism strategy. He highlighted that the city ensures an inclusive growth in its tourism sector through an intelligent approach that protects cultural heritage and serves both residents and tourists.


Olaf McKay, Mayor of Valletta, Malta


In her speech, Pansy Ho, vice chair and secretary-general of the Global Tourism Economy Forum, mentioned that digital innovation is the core driving force in reviving and transforming the tourism industry, as AI, 5G/6G, and immersive technologies are profoundly reconstructing tourist experiences and the industry's environment. She believed that culture-tourism integration and smart city development not only create economic value but also facilitate cultural communication and improve the livability of cities.


Pansy Ho, Vice Chair and Secretary-General of the Global Tourism Economy Forum


During the Mayors' Dialogue session, six mayors and vice mayors from different countries were present, namely the mayor of Asti, Italy, the mayor of Garoua, Cameroon, the vice mayor of Ashgabat, Turkmenistan, the vice mayor of Athens, Greece, the vice mayor of Colombo, Sri Lanka, and the vice mayor of Fez, Morocco. They shared practical cases in their cities and insights on the "ways to promote the integration of digital and intelligent technologies and the tourism industry to strengthen the competitiveness of cities as tourist destinations."


Mayors' Dialogue


Maurizio Rasero, mayor of Asti, Italy, noted that today, tourists are proactively using technological tools to reshape their travel experiences, with digital sharing transforming the tourism economy, adding that Beijing's explorations in digital and intelligent tourism offer a model worth emulating worldwide.


Muhammedov Dovletnazar, vice mayor of Ashgabat, Turkmenistan, stressed that by introducing digital facilities, the city empowers the modern presentation of its unique architecture and cultural heritage, allowing visitors to experience them in a more vivid and engaging way. This approach, he added, aligns closely with the concept behind projects like Beijing's "Digital Central Axis."


Despite varying resources and development stages, all cities have reached a consensus on using digital technologies to improve tourism management, revitalize cultural resources, and elevate service standards. 


● China International Fair for Trade in Services (CIFTIS) is co-hosted by the Ministry of Commerce of the People’s Republic of China and the People’s Government of Beijing Municipality. 

 CIFTIS is the largest comprehensive fair in the field of global trade in services, serving as an exhibition window, communication platform and cooperation bridge for the service industry and trade in services.


Scan the QR code to follow the subscription account of CIFTIS.


Scan the QR code to follow the service account of CIFTIS.

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服贸会 中国国际服务贸易交易会(简称服贸会),由商务部、北京市人民政府共同主办,是全球第一个专门为服务贸易搭建的国家级、国际性、综合型服务贸易交易会。
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