CIFTIS promotes "China's Intangible Cultural Heritage"

It was an exhibition themed by "China's Intangible Cultural Heritage towards the World". During the fifth CIFTIS, all-round display and industry cooperation were warmed up. 

On May 29, the project "Global Plan of Searching for Cultural Power" was officially launched at the "China's Intangible Cultural Heritage towards the World" - International Communication and Marketing Forum and Project Conference of China's Intangible Cultural Heritage, Wang Xuewen, the president of project operator - Search for Cultural Power, issued the important results, namely, the Report on International Dissemination of China's Intangible Cultural Heritage and "International Communication and Marketing Platform of China's Intangible Cultural Heritage".

In recent years, along with the deep working of protection for China's intangible cultural heritage, the intangible cultural heritage bearing Chinese cultural connotation, public delight of life and a variety of forms irradiated in the tides of globalization and informatization, and boosted enormous potential in integration of culture and technology, international cultural dissemination, and cultural and tourism industry development.

Through the virtue of pictures, text, audio and video, physical objects, models and 28 interactive activities, this thematic exhibition of intangible cultural heritage manifested, promoted and introduced 7 projects in the Representative List of the Intangible Cultural Heritage of Humanity of UNESCO, more than 60 national and provincial intangible cultural heritage projects, and displayed 1,372 national representative intangible cultural heritage projects through digital intangible cultural heritage maps and databases. The thematic exhibition was divided into 6 parts: Intangible Cultural Heritage of the Digital Age, Guizhou Kaili Zone, Chongqing Rongchang Zone, Shaanxi Yaozhou Zone, Sichuan Yibin Zone and Chinese Tea Culture Zone.

Meanwhile, the Report on International Dissemination of China's Intangible Cultural Heritage and "Chinese Memory: Database of Basic Resources of Chinese Traditional Culture and Art" were firstly released on the CIFTIS Forum themed by intangible cultural heritage with the beta version of "International Communication and Marketing Platform of China's Intangible Cultural Heritage" online started synchronously. Besides, "Connect Home to the World - Global Plan of Searching for Cultural Power" was initiated for the purpose of international exchanges, industrial upgrading and international brand marketing from the perspective of culture.