The first Beijing Culture Forum has been held in the Chinese capital on July 25. Revolving around the theme of "Inheritance, Innovation and Mutual Learning", this year's forum is themed on "Promoting Cultural Innovation and Empowering Better Life", and will include an opening ceremony and main forum, four subforums, namely, Historical and Cultural Heritage and Development, Integration of Culture and Technology, Creation and Dissemination of Literary and Artistic Works, Cultural Exchange and Cooperation, and other activities.
（Photo Source: Official WeChat Account of Wenlv Beijing）
At the opening ceremony and main forum, Hu Heping, Deputy Director of the Publicity Department of the CPC Central Committee and Minister of Culture and Tourism, said that we should step up efforts to develop mass tourism, smart tourism, green tourism and civilized tourism to better meet the people's demand for characteristic and de-massed tourism. Chen Jining, Deputy Secretary of the CPC Beijing Municipal Committee and Mayor of Beijing, said that Beijing will focus on the people's cultural needs, raise the level of cultural development, increase the supply of high-quality culture, and improve the people's cultural well-being. Sun Yeli, Deputy Director of the Publicity Department of the CPC Central Committee, indicated that we should make the most basic cultural gene of the Chinese nation adapt to contemporary Chinese culture, coordinate with modern society, and spur its internal strong vitality.
During 2021 CIFTIS, the Summit Forum on China Cultural Industry Development themed "New Digital Business Formats, New Cultural Scenarios, and New Industrial Growth Drivers" was held. At the forum, Guo Yiqiang, Deputy Secretary-General of the Publicity Department of the CPC Central Committee, said that digitalization continuously creates scenarios meeting diverse and personalized needs, speeds up the revolutionary transformation and innovative development of excellent traditional Chinese culture, and brings alive the cultural relics in museums, cultural sites across China, and Chinese characters in ancient books. The fast-developing digital technology has increasingly penetrated the cultural sphere, bringing significant changes to the way of cultural creation, production, dissemination and consumption. It has not only given birth to new cultural forms, but also extended the cultural industry chain. Therefore, digitalization has emerged as a new engine for the high-quality development of the cultural industry.
（Photo Source: BJNEWS.COM.CN）
Mo Gaoyi, member of the Standing Committee and Director of the Publicity Department of the CPC Beijing Municipal Committee, pointed out with regard to "strengthening new cultural business formats and promoting high-quality development of the cultural industry" that we must provide excellent services by vigorously creating a good business environment, conducting specialized research on policies and measures for the management and support of cultural enterprises with new business formats, doing a good job in building demonstration bases featuring the integration of culture and technology, and actively building intelligent parks. We must carry out empowerment efforts by accelerating the implementation of the digitalization strategy of the cultural industry, and taking the lead in promoting digital content to be the main support for the cultural industry, and digital communication to be the main channel for cultural communication. We must strengthen the role of main players by focusing on cultivating leading cultural enterprises, promoting municipal state-owned cultural enterprises to actively integrate into the development trend of the digital economy, and building core competitiveness with a focus on their primary cultural responsibilities and core cultural businesses. We must promote consumption by deepening the supply-side structural reform in the cultural sector, and seizing the opportunity of building the city into an international consumption center, and doing a good job in the "culture +" undertaking.
