WTCA to expand partnership with CIFTIS to new heights

Established in 1969 and headquartered in New York, USA, the World Trade Centers Association (WTCA) operates the world's largest integrated network of international trade facilities and services in more than 300 major cities across approximately 90 countries and regions, serving millions of businesses worldwide.

As an international partner of CIFTIS, the WTCA has actively participated in the previous sessions of the fair by organizing forums, exhibitions, project promotion events, and B2B meetings over the years.

At a recent session of the 2024 CIFTIS interview series titled "Growing Together with CIFTIS", Wang Xun, vice president of WTCA, shared the association's plans for cooperation with the 2025 CIFTIS.

Forums  Acknowledging the growing social focus on boosting consumption and driving domestic demand, the WTCA intends to host the International Consumption Forum during the 2025 CIFTIS in collaboration with other partner organizations. By capitalizing on its international resources, the association seeks to attract more global consumer brands to China, establishing CIFTIS as a gateway for international enterprises to access the Chinese market.

B2B meetings  The WTCA plans to organize the Seminar on International B2B Cooperation during the 2025 CIFTIS to facilitate face-to-face exchanges between exhibitors and target clients.

Pavilion  The WTCA is actively considering the establishment of a World Trade Centers pavilion at the 2025 CIFTIS, through which local business communities worldwide can showcase their innovative products and services via their respective World Trade Centers.

Promotion  The WTCA will continue to promote CIFTIS through its global network, thereby consistently expanding the fair's global influence.