2005 年，我初入香港秋季照明展会。彼时新生势力蓬勃，行业创业者满怀激情，我亦怀揣期许，开启了我的创业路。

   二十年的坚守，2025年10月，再临展会，感受全然不同。现场多为 “老登” 控场，熟悉面孔仍居主导，新生势力稀缺。市场趋于成熟，产品同质化严重，竞争加剧，品牌产品性能、质量差异缩小，价格战成主流，行业标准完善，新入门槛高，初创企业望而却步。

  此次展会，购买方购买欲明显不足。展位前参观者多匆匆浏览，少有人深入询价或表达下单意向。

   二十年里，我见证展会变迁，也历经创业起落。从艰难起步到完成创业闭环，每步皆充满挑战。如今立于 2025 年展会现场，回首过往，感慨万千，这展会如老友，见证了我的成长与奋斗。

Hong Kong Autumn Lighting Fair: 20 Years of Growing with the Industry

In 2005, I attended the Hong Kong Autumn Lighting Fair for the first time. Back then, new forces thrived, and the venue was filled with young entrepreneurs full of passion. With high hopes, I also brought my lighting products and embarked on my entrepreneurial journey in this industry.

In 2025, two decades later, I returned to the fair, but the feeling was completely different. The venue was dominated by "veterans" in the industry. Familiar faces still held leading positions, while new forces were scarce. The market has matured, with severe product homogeneity and intensified competition. The differences in performance and quality among brand products have narrowed, price wars have become the mainstream competition method. Industry standards have been improved, raising the threshold for new entrants, making start-ups hesitant to step into this field.

At this year's fair, buyers' purchasing desire was obviously weak. In front of the booths, most visitors just browsed in a hurry, and few people inquired about prices in depth or expressed their intention to place orders.

Over the past 20 years, I have witnessed the changes of the fair and experienced the ups and downs of my own entrepreneurship. From a difficult start to completing the entrepreneurial cycle, every step was full of challenges. Now standing at the 2025 fair, looking back on the past, I am filled with emotions. This fair is like an old friend, witnessing my growth and struggle.