面对挑战，何不勇敢作出改变？GAC MOTOR以品牌传播口号“GO AND CHANGE”鼓励人们用心去生活、去感受、去体验，用心做好每一件事，去发现更美好的未来。
When met with challenges, why not face them with bravery? With the slogan "GO AND CHANGE", GAC MOTOR encourages people to live, feel and experience the world whole-heartedly, throwing themselves into everything they do in order to discover a better future.
对于GAC MOTOR品牌而言，GO AND CHANGE意味着Go for lasting value（始终为用户提供更持久的价值）。GAC MOTOR因热爱而专注，驱动造车工艺不断完善和提升，为全球用户提供更好的出行体验。
For the GAC MOTOR brand, “GO AND CHANGE” means “go for lasting value”. GAC MOTOR is driven by passion, and dedicated to the continuous improvement of vehicle manufacturing processes which in turn provide better experiences for global users.
GO AND CHANGE根植于广汽集团的品牌价值体系，从集团品牌口号“匠于心 品于行”中延续发展而来，成为GAC MOTOR一以贯之的信念——始终满怀热情，不断“精进超越，用心做好每件事”。
“GO AND CHANGE” is rooted in the brand value system of the GAC Group. Developed from the Group's branding concept of "Crafted by the Driven", it has become a consistent pursuit within GAC MOTOR, to always be full of enthusiasm and constantly "striving to surpass, and working from the heart".
在“匠于心 品于行”的驱动下，GAC MOTOR坚持卓越品质的不懈追求、精益求精的工匠精神与企业品行，打造高品质的汽车产品与用户满意的服务，为用户的移动生活创造新价值。不忘匠心，追求卓越，努力成为具有国际影响力的一流品牌，成为工匠精神的追求者、践行者、代表者，为消费者提供持久价值。
Driven by this central idea of “Crafted by the Driven", GAC MOTOR insists on the unremitting pursuit of excellent quality, the spirit of craftsmanship, and exemplary corporate conduct, creating high-quality automobiles and services that lead to customer satisfaction. GAC MOTOR also aims to create new value in the mobile life of customers. We will always work in an artisanal way, pursuing excellence and striving to become a first-class brand with international influence. GAC MOTOR is a pursuer, practitioner and representative of craftsmanship, that provides consumers with lasting value.
秉承集团“不忘匠心，追求卓越”的品牌愿景，在推进国际化进程、建立全球化品牌的过程中，GAC MOTOR借助GO AND CHANGE的品牌传播口号，向全球不同文化、不同语言的用户讲述“中国工匠精神”故事，传递“中国工匠精神”内涵，逐步建立可靠品质和创新科技的品牌口碑。
Adhering to the group's brand vision of "being true to the original mind and pursuing excellence", in the process of promoting internationalization and building a global brand, GAC MOTOR uses the brand slogan of GO AND CHANGE to tell the story of "Chinese craftsmanship” to consumers from different cultures around the world. By conveying the meaning of "Chinese craftsmanship", GAC MOTOR will steadily build a brand reputation of reliable quality and innovative technology.
未来，秉承“匠于心 品于行”的理念，GAC MOTOR将以“工匠精神”为核心，持续用心投入，不断精进产品和服务，携手全球用户一起GO AND CHANGE！
Looking to the future, GAC MOTOR will keep the concept of "Crafted by the Driven", at its core, and continue to work hard on improving products and services, helping out global customers to GO AND CHANGE!
《GO AND CHANGE！GAC MOTOR品牌传播口号全球发布》
