GAC MOTOR品牌传播口号全球发布，标志着GAC MOTOR正式迈入全新的品牌发展阶段。
The worldwide release of GAC MOTOR’s international slogan marks a new chapter in brand strategy development.
根植于广汽集团品牌价值内涵，融合对全球市场的深耕与洞察，GAC MOTOR正式发布品牌传播口号，致力于在海外市场讲好「中国工匠精神」故事，为全球消费者提供持久价值，建立可靠品质和创新科技的品牌口碑。
Rooted in the associations of the GAC Group's brand values, and integrating deep cultivation of and insights into the global market, GAC MOTOR has officially released its international slogan! GAC MOTOR is committed to telling the story of "the spirit of Chinese craftsmanship" overseas, providing lasting value for global consumers, and building a brand reputation of reliable quality and innovative technology.
品牌传播口号「GO AND CHANGE！」，不仅仅是GAC的一个「释义」，更蕴含着GAC MOTOR向世界传递的理念——始终满怀热情，不断精进超越，用心做好每件事。
The slogan “GO AND CHANGE!” isn’t just an explanation of GAC; it also reflects the message that GAC MOTOR delivers to the world, that is, always being full of enthusiasm, continually chasing improvements and transcendence, and pursuing excellence in everything one does.
GO AND CHANGE！——是脱下束缚的领带，在轰鸣的引擎声中穿越沙漠、攀上高峰；是撕去偏见的标签，掌控属于自己人生的方向盘；也是抛开一切不快乐的思绪，眺望天窗外更辽阔的风景。
GO AND CHANGE！—— What these words also represent is escaping the drudgery of everyday life, throwing off one’s tie and climbing through mountains to the roaring sound of an engine. It represents the tearing off of labels and prejudice, controlling the steering wheel of one's own life; and putting aside unhappy thoughts, instead looking beyond to the broader landscape outside.
GO AND CHANGE！——是不断突破技术的瓶颈，以创新打造更加愉悦的驾乘体验；也是改变以终点为导向的追求，着眼于沿路风景以及家人欢聚的美好。
GO AND CHANGE！—— On another level, it means making constant technological breakthroughs to create a better, innovative driving experience; it also means a change from destination-oriented pursuit, to focusing on the beautiful scenery along the way and the joy of family time.
GO AND CHANGE！——是人们认识全新自我的方式，也是GAC MOTOR实现精进与超越的途径。跨越舒适圈，探索未知的潜能；打破常规，驭见更多的奇遇。
GO AND CHANGE！—— It’s the way that people get to know their new selves, along with a recognition of a newly refined and transcendent GAC MOTOR. It means exploring the potential of the unknown, by leaving one’s comfort zone; breaking rules and being rewarded with adventures.
GAC
工匠精神的践行者
Practitioners of the Spirit of Craftsmanship
GAC MOTOR深知，只有经得起时间考验的品质，才能陪伴全球车主一起「GO AND CHANGE！」，才能创造持久价值。
GAC MOTOR knows that only quality that stands the test of time can create lasting value, and allow us to accompany car owners around the world as they "GO AND CHANGE!”
因此，「工匠精神」是GAC MOTOR品牌价值的核心——秉承全力以赴，做到最好的工匠精神，超越自我，追求持久价值的不断深化，以高品质与创新科技，带给全球车主愉悦的出行方式，让生活变得更美好。
Therefore, "the spirit of craftsmanship” is at the core of GAC MOTOR’s brand values. By adhering to this spirit, surpassing ourselves, and constantly deepening the pursuit of lasting value with high quality and innovative technology, GAC MOTOR brings joy to the mobile lives of global car owners, making life better.
这份「工匠精神」，体现在8座沉甸甸的J.D. POWER中国品牌冠军奖杯中；倾注在每款新车上市前经历的400多万公里强化耐久试验中；也凝结于来自全球顶级供应商的每一个零部件中。
This "spirit of craftsmanship" is reflected in no less than eight J.D. Power awards for Chinese brands; in the 4 million kilometers of enhanced durability testing for each new model before it hits the market; and also is condensed in every specialist part from world-class part suppliers.
这份「工匠精神」，让GAC MOTOR成为全球车主信赖的伙伴，帮助他们不断前进突破、超越自我；与此同时，全球车主的口碑信赖也成为GAC MOTOR持续精进超越、创新突破的源动力。
This "craftsmanship spirit" makes GAC MOTOR a reliable partner for car owners all over the world, helping them to make progress, break through and surpass themselves. At the same time, the word-of-mouth trust of global car owners has become a driving force behind GAC MOTOR’s own continuous improvements and breakthroughs.
GAC MOTOR陪你一起全新出发
愉悦出行，创造美好
GO AND CHANGE！
GAC MOTOR is here to start fresh with you
Travel happy; create beauty
GO AND CHANGE!