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近日,GAC MOTOR参加了厄瓜多尔最激动人心的拉力赛之一: 厄瓜多尔“6小时”拉力赛(the Ecuador 6 Hours)。通过本次赛事,GAC MOTOR接触到厄瓜多尔核心的汽车爱好者,对提升品牌知名度、树立品牌形象具有重大意义。
图|GS3驰骋在“6小时”拉力赛赛场
提升品牌知名度
此次赛事由媒体Mundo Tuerca Automovilismo 驾驶GAC MOTOR GS3参赛。赛事间隙,GS3集中停靠在赛场展览区域向公众开放展示,并透过电视报道与全国观众见面。
GAC MOTOR正在海外市场稳步扩张,与当地市场的消费者,尤其是那些对汽车和汽车相关活动充满热情的顾客建立联系至关重要。
图|GAC MOTOR亮相赛场,备受当地汽车爱好者关注
Mundo Tuerca Automovilismo是厄瓜多尔最为重要的国家级赛车媒体之一,已有22年历史。目前,该媒体作为体育频道为观众提供丰富的体育和娱乐资讯。Mundo Tuerca Automovilismo在Facebook拥有近37万粉丝,提供1,000多种与粉丝直接互动的方式,与该公司合作有效提升了GAC MOTOR广告的影响力、品牌知名度和曝光度。
深耕本地市场
此次6小时拉力赛在亚瓦尔科查湖举行,这是厄瓜多尔颇为壮观的一个赛车场,自20世纪60年代以来一直是该国汽车运动的中心。
图|赛事中,GS3表现出强悍实力
了解并融入厄瓜多尔汽车市场是GAC MOTOR的一个重要目标。参与当地汽车赛事,最能够燃起爱车人士的激情,也是一个分享尖端汽车技术的重要方式。这次活动不仅有针对性地提高品牌曝光度,也让GAC MOTOR通过与厄瓜多尔人民一同享受激情燃烧的高水平赛事,从而建立了更紧密的联系。
随着6小时拉力赛的圆满结束,GAC MOTOR期待继续提升在厄瓜多尔的品牌形象。凭借优异的产品、世界一流的技术和对满足新市场需求的坚定承诺,GAC MOTOR将持之以恒地为全球越来越多消费者带来更加愉悦的出行生活。
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GAC MOTOR recently took part in one of Ecuador's most exciting rally events: the Ecuador 6 Hours. The event brought GAC MOTOR closer to the reach of Ecuador’s automotive enthusiasts, which was valuable for establishing the GAC MOTOR brand and raising the brand's visibility in this country.
GS3 at the "Ecuador 6 Hours" Rally
Brand Visibility
GAC MOTOR GS3 was driven by the Mundo Tuerca Aitomovilismo media team in the rally race. In between races, the GS3 cars stopped by the exhibition area to be displayed to the public and audiences across the nation via television coverage.
Connecting with local customers - especially those passionate about cars and automobile events - is of huge importance to GAC MOTOR as the company expands overseas.
GAC MOTOR makes highly anticipated appearance at the rally
Mundo Tuerca Automovilismo is one of Ecuador's most important national motorsport media with a history of 22 years. At present, the media company acts as a sports channel to provide viewers with a wealth of sports and entertainment information. Working with Mundo Tuerca Automovilismo, which has nearly 370,000 Facebook fans and offers more than 1,000 ways to engage with them, has effectively increased the impact, brand awareness and exposure of GAC MOTOR advertising.
Understanding the Local Market
The rally takes place at Yahuarcocha, Ecuador's spectacular racing circuit that has been a center of the nation's motor sports since the 1960s.
GS3 boasts tremendous ability during the rally
Understanding and connecting with the Ecuadorian car market is a key goal for GAC MOTOR. Events that ignite the passions of car lovers are a way to share the joy of cutting-edge vehicle technology. Taking part in the 6 Hours rally is not just a form of targeted brand exposure; it also allows the GAC MOTOR brand and team to build a closer connection with the Ecuadorian population, sharing the excitement and passion of a high-caliber race.
With the success of the 6 Hour Rally, GAC MOTOR looks forward to continuously strengthen the brand’s image in Ecuador. With quality vehicles, world-class technology and a deep commitment to meeting new market demands, GAC MOTOR will continue to bring better mobile lives to more and more consumers across the globe.

