全民狂欢
迪拜夏季惊喜节
Dubai Summer Surprises Festival
每年盛夏，都是迪拜人民备受太阳“关照”的时候。40°以上的高温，地表温度甚至可高达70°，路上几乎见不到行人。
At the height of summer, the people of Dubai are truly “looked after” by the sun. With temperatures soaring above 40 ° and surface temperatures reaching 70 °, there are almost no pedestrians on the road.
为恢复夏季的活力，迪拜政府自1998年起推出迪拜夏季惊喜节（Dubai Summer Surprises），这是一场贯穿整个夏季（7月至9月）的年度购物盛会。活动期间，迪拜每个角落都会被七彩的装饰和灯光点亮。除了多样趣味活动外，迪拜酒店、餐饮和娱乐项目也会提供超值服务，让当地居民和游客在欢声笑语中度过炎热的季节。
To breathe some life back into summer, the Dubai government launched the Dubai Summer Surprises. Since 1998, this annual shopping event has been held throughout the summer (July–September), illuminating every corner of Dubai with colorful decorations and lights. As well as hosting a range of interesting activities, Dubai hotels, restaurants and entertainment venues also provide extra services and events, so locals and visitors alike can spend the hot season with a smile on their faces.
图丨今年迪拜惊喜节中，GS5成为重磅惊喜
The GS5 was a big surprise in this year's Summer Surprises Festiva
创新营销
深入当地娱乐生活
Becoming a Part of Local Entertainment
今年的迪拜夏季惊喜节更是让全城沸腾。GAC MOTOR联合迪拜当地旅游局及知名商城Modesh World，空降迪拜贸易中心二层，为大家送上了夏日的重磅惊喜——全新GAC MOTOR GS5。
This year's Dubai Summer Surprises Festival has ignited the whole city. GAC MOTOR, in cooperation with the local tourism bureau of Dubai and the well-known mall Modesh World, parachuted down to the second floor of Dubai trade center to present a huge surprise for this summer - the new GAC MOTOR GS5.
活动现场设有多种游乐设施及丰富活动，顾客消费满AED300（约合80美元）即可参与抽奖，而终极大奖正是万众瞩目的GS5。现场GS5所在展区，吸引了许多人驻足观赏。最终，幸运顾客Ahmed Hamad Alshehhi抽中了这一大奖，将全新的GS5开回家。
The event site was full of entertainment and activities. Customers who spent more than AED300 (about $80) were entered into a raffle – and what a raffle! The top prize was the high-profile GS5 itself! The GS5 exhibition attracted a large crowd of onlookers, and finally, the lucky winner - Ahmed Hamad Alshehhi - won the grand prize, driving home after in his brand new GS5.
在海外进行品牌建设时，GAC MOTOR尤其重视与当地文化、社会生活的结合，将品牌价值渗透其中。这次与迪拜夏季惊喜节的合作，正是GAC MOTOR融入当地文化进行的一次成功的创新营销，让品牌扎根到普罗大众之中。
When it comes to overseas branding, GAC MOTOR attaches particular importance to integrating brand image with local culture and social life. Co-operating with the Dubai Summer Surprise Festival was a highly successful and innovative marketing strategy, associating weave GAC MOTOR into local culture and root the GAC MOTOR brand in the minds of the public.