Important Notice
Recently, the State-owned Assets Supervision and Administration Commission of the State Council (SASAC) released a list of exemplary cases of brand building and excellent brand stories by state-owned enterprises in 2021.
After the recommendation of GAC Group, Municipal SASAC, and Provincial SASAC, and the evaluation by SASAC, the brand internationalization case "GAC Global Brand Image Building Practice" submitted by GAC Group became one of only three enterprises in the Guangdong SASAC system to be successfully selected.
The selection activity aims to implement the deployment requirements of the Central Committee of the Party and the State Council on strengthening brand building, summarize and promote the outstanding experience and practices of brand building by state-owned enterprises and improve the standard of brand building.
The 100 representative cases of brand building and 100 excellent brand stories on the list were selected from 492 cases and 634 works of brand stories.
Figure| GAC enters the 2021 list of exemplary cases of brand building by state-owned enterprises
In 2019, GAC MOTOR was officially established. Under the guidance of the group's internationalization strategy of “focused, coordinated, empowered, and refined”, the development of overseas markets and the global voice of the brand has reached record highs. From operational globalization to brand globalization, GAC MOTOR's international presence has grown eminently.
2021
GACMOTOR Brand Milestones
Injecting Brand Values
into Overseas Markets
Carrying on the brand structure of GAC Group, the company has introduced the concept of "Crafted by the Driven" to the overseas market and through four areas: "Craftsmanship, Quality/Durability/Reliability, Innovation, and Connection", the company is committed to delivering its brand values and telling the story of "Chinese Craftsmanship" in the overseas market, permeating every detail of its products and services, and providing lasting value to global consumers.
Video| Brand TVC
Overseas Brand Slogan Released
In May, the brand slogan “GO AND CHANGE” was released worldwide. This acronym for this slogan not only represents the GAC brand name but also embodies GAC MOTOR mission for the world, to always be full of enthusiasm and constantly “striving to surpass, and working from the heart.”
Photo| GO AND CHANGE slogan Overseas release
Leveraging Top Overseas Sporting Events
for Marketing
In June, GAC MOTOR reached an agreement with the Football Federation of Chile (ANPF) and became the partner and designated vehicle for the largest football event in Chile. With the support of top sporting events, GAC MOTOR aims to deliver its brand image to every football loving consumer and promote top quality sportsmanship and craftsmanship.
Photo| GAC MOTOR becomes the official partner of the Chilean Cup
Active Participation in International Auto Shows
Establishes Brand IP
Through active participation in various international auto shows, GAC MOTOR continues to exchange brand developments with users in the Americas, Africa, Asia and the Middle East, and continues to convey the brand's spirit of brand craftsmanship and shape brand influence.
Exploring Overseas Ridesharing
Together with the rapid rise of shared mobility and online vehicles, GAC MOTOR has joined hands with the Lagos State Government of Nigeria to create the LAGRIDE project, an online vehicle platform to help improve the current situation of local transportation, improve the living standards of residents while creating jobs and promoting the economic development of Nigeria. Currently, GAC MOTOR 1000 cars have been officially delivered to the Lagos State Government and deployed in the LAGRIDE project.
Photo| GAC MOTOR’s 1000 car parade cross the Third Mainland Bridge in Lagos, Nigeria
Topping the World’s Tallest Building
In October, GAC MOTOR launched a new car as an opportunity to plan a major brand marketing event and became the first Chinese car brand to light up the world's tallest building, the Burj Khalifa. Presenting the strength of the brand and the charm of Chinese car craftsmanship to the Middle East and worldwide users through topic creation and social exposure.
Burj Khalifa illumination video
Innovative Sales Channels
GAC MOTOR actively cooperates with multinational companies through innovative collaboration to achieve mutual success, in the effort of promoting international business.
2021, GAC MOTOR collaborated with Stellantis, a well-known multinational automobile group, to expand the Mexican market. The first fleet of the rebranded GS5 "Dodge Journey" was officially launched in Mexico at the end of 2021.
Photo| Mexico project launch ceremony
Received 8 Prestigious Overseas Awards
In 2021, GAC MOTOR has won 8 prestigious overseas awards. These awards are not only the recognition of GAC MOTOR brand by overseas markets, but also proof that Chinese brands and manufacturing have gained approval from overseas markets are increasingly recognizing and loving Chinese manufacturing and Chinese brands.
Photo|Overseas Awards
Overseas Social Media Platforms Exceed 1 Million Followers
In 2021, the total number of GAC MOTOR overseas social media platforms followers exceeded 1 million.
Figure| Overseas followers exceed 1 million
Under the influence of the increased brand attention, GAC MOTOR sales have been astonishing, showing a 72% increase from the previous year.
In the first half of this year, GAC MOTOR demonstrated an 84% annual increase in sale and the brand continues to maintain a strong growth trend.
Guided by the direction of continuously promoting the brand internationally, GAC MOTOR will continue to follow its spirit of craftsmanship, passion for excellence and detail as well as dedication to quality and innovative technology. GAC MOTOR will continue to develop its brand to foster GAC MOTOR's global awareness and influence, setting a new standard for Chinese brands abroad.
广汽国际