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GAC MOTOR✦
GAC MOTOR首款右舵车型——右舵版GS3量产下线，并于12月28日上市马来西亚，标志着GAC MOTOR正式进入海外右舵市场，创下集团国际化事业的又一里程碑。
图|GAC MOTOR马来西亚首家品牌展厅开业
此外，GAC MOTOR位于吉隆坡市中心的品牌展厅也正式开幕。该展厅投入运营后，广乘国际当地独家经销商WTCA将会逐步提升广汽在当地的品牌知名度，全面维护客户满意度，健全当地零售网络，利用WTCA母公司陈唱集团在东盟内四国五工厂的优势加快推进相关车型的本地化生产。
把握机遇
强势进驻右舵市场✦
28日上午，GS3新车揭幕暨GAC MOTOR经销店开业仪式在吉隆坡举行。华丽山陈唱控股总裁陈庆明先生、华丽山陈唱控股执行董事陈雁双女士和项目总经理云惟山先生等重要嘉宾出席了活动并为新店开业及新车上市剪彩，当地多家媒体进行了线上报道，活动取得圆满成功。
自2016年至今，马来西亚汽车市场增长较快，潜力大且包容度高。GAC MOTOR把握机遇，与马来西亚本土知名汽车企业WTCA强强联合，推出右舵版SUV GS3，引起了当地主流媒体及消费者的广泛关注。
广乘国际总经理曾和滨先生表示：“我们预计新推出的GS3 SUV将引起人们浓厚的兴趣，以其动感的造型、一流的安全性和舒适性、以及高效的性能吸引更多马来西亚的消费者。广乘国际也很荣幸能与WTCA和陈唱集团合作，在马来西亚拓展GAC MOTOR品牌。”
图|广乘国际总经理曾和滨先生
华丽山陈唱控股总裁陈庆明先生说：“我们正在与广乘国际紧密合作，启动GS3和相关车型的本地组装计划。WTCA已在吉隆坡市中心为广乘国际建立了专门的展厅，并计划快速扩展到巴生谷地区外。"
图|华丽山陈唱控股总裁陈庆明先生
WTCA是马来西亚上市公司华丽山陈唱汽车控股（WTCH）的全资子公司，在当地拥有丰富的汽车品牌运营经验，以及专业的销售和客户服务团队。双方将以此作为合作平台，充分积累合作经验，合力抢抓东盟市场发展机会。
洞察需求
GS3吹响右舵市场冲锋号✦
据前期市场调研，马来西亚消费者注重车辆的时尚外观和便利实用性，关注车辆的价格及使用成本，偏好于离地间隙高、空调制冷效果好、娱乐信息系统完善的SUV车型。
GAC MOTOR深入洞察当地对于SUV车型的需求，选择GS3作为首款导入的右舵车型，兼具驾乘空间最优、储物最大化、NVH性能优越、乘坐舒适等诸多亮点，满足了马来西亚年轻一代消费者对于高颜值、大空间、超智能和高安全的价值需求。
图|右舵版GS3闪耀揭幕
长远布局
推动集团国际化业务发展✦
首款右舵版GS3的上市，正是GAC MOTOR对广汽集团“1615”战略的一次重要实践，助力提升国际化业务，推动集团高质量发展。
根据发展规划，GAC MOTOR计划初期以CBU形式进入当地市场，积攒市场运营经验，拓展品牌知名度，积累品牌和产品口碑，为后续CKD导入车型创造有利条件。当地CKD项目推进的同时，也同步开展探讨东南亚出行服务合作可能性，为东南亚国家提供出行服务用车，充分探索东南亚右舵市场，进一步完善GAC MOTOR的海外市场版图。
随着“一带一路”倡议持续深化以及RCEP协议落地，GAC MOTOR在马来西亚乃至东盟地区市场迎来了全新的发展机遇。GAC MOTOR始终秉承工匠精神，持续进行科技创新和产品创新，不断拓展海外市场和业务范围，推动中国智造走向全球。
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附
马来西亚陈唱集团创建于1957年，旗下共有4家上市公司，分别为华丽山陈唱（WTCH）、APM汽车控股（APM Automobile）、陈唱汽车（TCMH）及陈唱国际（TCIL），集团年营收约170亿人民币。公司业务目前已进入16个国家和地区，主营业务包括乘用车和商用车的组装及分销，汽车售后服务、零配件制造及分销、汽车金融、工程机械、保险、汽车租赁、交通物流、资产投资、教育、消费品、餐饮等领域。
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GAC MOTOR✦
GAC MOTOR's first right-hand drive model —— the mass-produced right-hand drive version GS3 was rolled out in Malaysia on December 28, marking GAC MOTOR's official entry into the right-hand drive market and setting another milestone in the group's international business.
Opening of GAC MOTOR Malaysia's first brand showroom
In addition, GAC MOTOR's brand showroom located in the center of Kuala Lumpur has also officially opened. After the showroom is put into operation, WTCA, the exclusive local distributor of GAC MOTOR, will gradually increase brand awareness in the local area, fully maintain customer satisfaction, improve the local retail network, and take advantage of WTCA parent company Tan Chong Group's five factories in four countries of ASEAN to accelerate the local production of related models.
Seize the Opportunity✦
On the morning of the 28th, the unveiling ceremony of the new GS3 and the opening ceremony of GAC MOTOR showroom were held in Kuala Lumpur. Important guests such as Mr. Tan Keng Meng, CEO of Warisan TC Holdings, Ms. Chen Yanshuang, executive director of Warisan TC Holdings, and Mr. Yun Weishan, project manager, participated in the ribbon-cutting ceremony for the new showroom and the new car. Many local media reported online the success of this event.
Since 2016, the Malaysian automobile market has grown relatively rapidly, with great potential and inclusiveness. GAC MOTOR seized the opportunity and joined forces with WTCA, a well-known local car company in Malaysia, to launch the right-hand drive version of the GS3 SUV, which attracted strong interest from mainstream media and local consumers.
Mr. Zeng Hebin, general manager of GAC MOTOR said: “We anticipate that there will be strong interest in this newly launched GS3 SUV as it will appeal to a wider Malaysian car buyers and drivers with its strong features of dynamic styling, first class safety and comfort, and efficient and refined performance. GAC MOTOR are also pleased and honoured to partner with WTCA and the Warisan Group in the distribution of the GAC MOTOR brand in Malaysia.”
Mr. Zeng Hebin, general manager of GAC MOTOR
Mr. Tan Keng Meng, CEO of Warisan TC Holdings said: "We are working closely with the GAC MOTOR to kick start the local assembly programme for the GS3 and other models. WTCA has already set up dedicated showroom for GAC MOTOR in the heart of Kuala Lumpur and plans to expand beyond the Klang Valley region very soon.”
Mr. Tan Keng Meng, CEO of Warisan TC Holdings
WTCA is a wholly-owned subsidiary of Warisan TC Holdings (WTCH), a listed company in Malaysia, with extensive experience in car brand operations and teams of professional sales and customer service. Both parties use this as a platform to fully accumulate cooperation experience, jointly develop localized products with competitive advantages, and work together to seize opportunities for development in the ASEAN market.
Identify Demands✦
According to previous market research, Malaysian consumers value the stylish appearance, convenience, and practicality of vehicles, focus on the price and application costs, and prefer SUV models with high ground clearance, good air conditioning, and versatile entertainment systems.
GAC MOTOR has identified the local demand for SUV models and chose the GS3 as the first right-hand-drive model to be introduced. GS3 is equipped with ample driving space, maximized storage, superior NVH performance, and comfortable seating, all of which can satisfy the needs of the younger generation, those who demand high value, large space, high-tech, and high security.
The glamorous unveiling of the right-hand drive GS3
Long-term Layout✦
The launch of the first right-hand version GS3 is GAC MOTOR’s important implementation of the "1615" strategy for the GAC Group, helping to enhance international business and promote high-quality development.
According to the development plan, GAC MOTOR plans to enter the local market in the form of CBU at the initial stage, accumulate market operation experience, expand brand awareness, accumulate brand and product reputation, then create favorable conditions for subsequent CKD models introduction. While advancing the local CKD project, GAC MOTOR is also simultaneously inspecting the possibility of travel service cooperation in Southeast Asia, providing travel service vehicles for Southeast Asian countries, fully exploring the Southeast Asian right-hand drive market, and further developing the overseas market of GAC MOTOR.
With the continuous deepening of the “Belt and Road” initiative and the implementation of the RCEP agreement, GAC MOTOR has ushered in a brand-new development opportunity in Malaysia and the ASEAN market. GAC MOTOR always adheres to the spirit of craftsmanship, continues to carry out technological innovation and product innovation, continuously expands overseas markets and business scope, and promotes China's intelligent manufacturing to the world.
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Note
Malaysia Tan Chong Group was founded in 1957 and currently has 4 listed companies, namely Tan Chong Motor Holdings (TCMH), APM Automobile Holdings (APM Automobile), Warisan TC Holdings (WTCH), and Tan Chong International Limited (TCIL), with annual revenue of approximately RMB 17 billion. The company has entered 16 countries and its main business scope includes passenger car and commercial vehicle assembly and distribution, automotive after-sales service, spare parts manufacturing and distribution, automotive finance, construction machinery, insurance, car leasing, logistics, asset investment, education, consumer goods, catering and etc.
