广汽国际荣膺2022美通社“新传播年度大奖-品牌传播奖”

滑动查看英文版 

Slide to English Version

近日，2022美通社新传播年度大奖揭晓最终获奖名单。在年度论坛暨新传播大奖颁奖典礼上，广汽国际凭借品牌传播的优秀实践成果，荣膺“新传播年度大奖-品牌传播奖”，继去年获颁“品牌出海拓展奖”后，再获美通社权威认可。

广汽国际荣获美通社2022新传播年度大奖-品牌传播奖

稳扎稳打！

国际化品牌战略效果显著

2022年，广汽国际聚焦海外市场，以多元化的市场活动助力品牌“出海”，获得了丰硕的实践成果。

在全球各重点市场，广汽国际跨界融合再发力。从与智利最大足球俱乐部Colo-Colo达成年度战略合作关系，到连续第二年赞助智利杯，借势足球这项智利“国民运动”，广汽国际在当地迅速打开知名度。跨界全球顶级时尚媒体VOGUE Arabia演绎全新二代GS8科技工业美学风范，品牌在中东地区大放异彩……持续深化的品牌建设，让品牌的关注度和全球影响力屡创新高，也由此获得了美通社的实力肯定。

广汽国际赞助Colo-Colo、智利杯、携手VOGUE Arabia拍摄时尚大片

左右滑动查看更多

权威认证！

品牌建设收获亮眼成绩单

作为全球最大的企业和机构新闻通讯社，美通社为4万多家公司、组织和政府机构提供服务。本次 “新传播年度大奖”共设10个奖项，从不同维度嘉奖在企业传播中表现卓越的佼佼者，在行业内具有极高的含金量。在本次新传播年度论坛上，国内外顶级媒体与企业品牌传播决策人共话传播大势，吸引线上线下超4000余位同行观看。

广汽国际致力于打造具有国际影响力的品牌形象，以追求卓越的“匠心精神”激活用户口碑，在多元化的市场活动中讲好品牌故事，将品牌精神最大化渗透海外市场，持续刷新知名度和影响力，踏实走好出海之路。

滑动查看中文版 

Slide to Chinese Version

Recently,  the 2022 PR Newswire New Communications Awards Finalists were released. GAC MOTOR, with is outstanding achievements in brand communications, received the award of "New Communications Awards - Brand Communications" at the 2022 PR Newswire New Communications Forum and Corporate New Communications Awards Ceremony. After winning the "Brand Expansion Award" last year, GAC MOTOR was once again recognized by PR Newswire.

Solid Internationalized Branding Strategy Reaps Remarkable Results

In 2022, GAC MOTOR focused on overseas markets and built a benchmark for brands "going abroad" with diversified marketing activities, which obtained concrete outcomes.

In key markets around the world, GAC MOTOR has made further efforts in cross-industry integration. From the annual strategic partnership with Chile's largest football club, Colo-Colo, to sponsoring the Chilean Cup for the second consecutive year, GAC MOTOR has rapidly gained a reputation in the country through Chile’s most popular sport of football. In collaboration with the world's top fashion media VOGUE Arabia, the All New GS8’s technological industrial aesthetics made a splash in the Middle East. GAC MOTOR continues to reinforce its brand development, enabling the brand to reach new heights of awareness and global influence, and as a result, gained strong recognition from PR Newswire.

GAC MOTOR sponsors Colo-Colo, Chilean Cup, Fashion shoot with VOGUE Arabia

Swipe left for more

Brand Building Achieves Remarkable Results and Prestigious Certification

As the world's largest corporate and institutional news agency, PR Newswire serves more than 40,000 companies, organizations, and government agencies. The New Communications Awards are a series of 10 awards that recognize the best in corporate communications from a variety of aaspects and are highly regarded in the industry. At the New Communications Forum, top domestic and international media and corporate brand communication decision-makers discussed various communication trends, attracting an audience of more than 4000 both on-site and online.

GAC MOTOR is committed to building a brand image with international influence, activating customer reputation with the "craftsmanship spirit" of pursuing excellence, effectively communicating the brand story through diversified marketing activities, maximizing the brand spirit in overseas markets, continuously raising awareness and influence, and embarking on an overseas journey.