超凡品质 燃擎未来 | 广汽国际中东团购会-科威特站圆满收官

12月9日，广汽国际中东团购会-科威特站成功举办。本次活动结合年末促销节点，以“优惠团购+试驾体验”形式开展，聚合广汽旗下多款明星车型，设置多重购车政策及礼品激励，充分激发当地消费者的购车热情。

在科威特的促销活动现场，重磅展示了广汽国际三款明星车型：影酷、影速、影豹，强大的产品阵容吸引了大批消费者前往围观。

在活动上，广汽国际发布了极具诚意的购车政策。现场经销商销售团队为消费者介绍车型产品亮点，细心讲解购车优惠政策，进一步促成车辆成交。

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现场介绍车型及优惠政策

为了让消费者更全面了解产品性能，活动设置了试驾环节。现场消费者争先试驾，经过多维度试驾体验后，纷纷为广汽车型的可靠性能和卓越品质点赞。

现场试驾体验

此外，活动还穿插了多个抽奖及游戏互动环节，客户参与互动积极性高，现场气氛热烈。

团购会活动现场斩获了大量意向订单，展示了广汽国际品牌在科威特市场的热销盛况。

国际化是万亿广汽战略实现的重要一环，广汽国际于2013年进入科威特市场，持续深入调研当地市场需求，通过扩大渠道建设、完善产品矩阵、提升服务能力等，逐步积累品牌知名度和口碑。

渠道方面，Mutawa Alkazi公司于2013年成为广汽首个海外授权经销商，基于多项有力的销售政策助力GAC MOTOR打开科威特市场，目前已经建成了海外最大的GAC MOTOR品牌展厅。2023年3月，科威特新落成的Jahra及Warehouse两个展厅开业，销售渠道建设成果显著。

科威特市场走访及GAC MOTOR品牌展厅参观

产品方面，广汽国际持续在科威特市场导入更多优势车型。2021年11月，广汽国际在科威特进行GS5、GN6及GA8三款重磅新车的上市活动；2022年8月，在科威特举行了全新二代GS8发布会；2023年，影豹、影酷、影速相继在科威特隆重上市。如今，广汽国际科威特市场的产品矩阵日益完善，为当地消费者提供多元化的出行选择。

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服务方面，广汽国际不断完善销售服务流程，持续优化销售人才选拔和培养机制。2022、2023连续两年在科威特展开销售技能竞赛，通过产品知识测试、六方位绕车讲解两大项目考验销售顾问的服务水平，旨在激励销售人员提升专业化服务能力，获得更高的客户满意度。

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科威特销售技能竞赛现场

经过十年的深耕，广汽国际的产品品质和服务备受认可，已经成为科威特当地最受消费者喜爱的中国品牌之一。

On Dec. 9th, 2023 GAC MOTOR Middle East Group Buying Festival- was successfully held in Kuwait. On the occasion of the year-end promotion hotspot, we launched promotion activities of "group-buying discount + test drive experience". By offering a series of purchasing policies and gift incentives for several bestselling models of GAC, the purchasing enthusiasm of local consumers was fully triggered. 

At the promotional event in Kuwait, GAC MOTOR showcased its strong product lineup with three bestselling models: EMKOO, EMZOOM, and EMPOW, catching the eyes of a large number of consumers.

At this group buying event, GAC MOTOR launched a series of car purchase policy with great sincerity. The dealer's sales team carefully introduced product highlights and preferential purchase policies to consumers on site, further contributing to the transactions.

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On-site introduction of models and preferential purchase policies

In order to allow consumers to have a more comprehensive understanding of product performance, a test drive session was specially set. On-site consumers rushed to test drive. After their multi-dimensional test drive, they all gave thumb-up to the reliable performance and excellent quality of GAC models.

On-site test drive

In addition, the event also included several lottery draws and interactive games, motivating consumers to rush to participate in these interactions. Everyone was so pumped.

The group buying event acquired a large number of intended orders on site, indicating the hot sales of products under the GAC MOTOR brand in the Kuwait market.

Internationalization plays a vital role in Trillion GAC strategy. In 2013, GAC MOTOR entered the Kuwaiti market and continued to conduct in-depth research on local market demands. GAC gradually accumulated brand awareness and reputation through moves such as the expanding of distribution channels, the improvements of product matrix and service capabilities and etc.

In terms of distribution channels, Mutawa Alkazi, authorized as GAC's first overseas distributor in 2013, has released several preferential sales policies to boost up GAC MOTOR in the Kuwaiti market. At present, it has built the largest GAC MOTOR brand showroom overseas. In March 2023, the newly founded Jahra and Warehouse showrooms in Kuwait have opened and achieved significant sale achievements with the completion of distribution channels.

Research in the Kuwaiti Market & Tour in GAC MOTOR brand showroom

In terms of products, GAC MOTOR has introduced more bestselling models in the Kuwaiti market. In November 2021, GAC MOTOR launched three new hit cars including GS5, GN6, and GA8 in Kuwait; In August 2022, the All New GS8 made its debut in Kuwait; In 2023, EMPOW, EMKOO, and EMZOOM were successively launched in Kuwait. Nowadays, the product matrix of GAC MOTOR in Kuwait market is increasingly improved, providing local consumers with diversified mobility options.

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In terms of services, GAC MOTOR has been improving sales service process and optimizing the mechanism for the selection and cultivation of sales talents. In 2022 and 2023, we hold sales skills competitions in Kuwait, which sales consultants were engaged in through product knowledge testing and six directional interpretations around a car, aiming to motivate sales personnel towards more professional service capabilities and higher customer satisfaction.

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On-site Sales Skills Competition in Kuwait

After ten years of cultivation, GAC MOTOR have been highly recognized as one of the most popular Chinese brands by local consumers in Kuwait with its product quality and services.